As search engines have developed, it has become far more difficult to trick them into thinking that your law firm’s website is more relevant and… Read More »How to Disavow Links and Fight the Backlink Blitz
In our last blog post, we discussed the best way to use anchor text for external links. Like many legal issues, the answer began with… Read More »How to Gauge Your Law Firm Website’s Reputability
You know that creating external links from your legal blog post is a big part of the process. You also know that the anchor text… Read More »Best Practices for Anchor Text in External Links, and Some Negative SEO
Google recently announced that it no longer looked at a certain line of computer code to determine whether an article was only one installation in… Read More »Writing a Blog Series, Now that Google Ignores the Next/Previous Tag
It’s a well known fact that more and more people are using the internet on their phones. Statistics suggest that an estimated 58% of search… Read More »Study Shows Mobile Traffic Is Lower in the Legal Field
People facing legal problems and in need of an attorney frequently turn to the internet to find the lawyer they need. According to one survey… Read More »The Role of Search Engines in Online Marketing
The legal field might be notorious for moving slowly towards innovation that threatens the status quo, but it’s still shocking to discover that a significant… Read More »The True Costs of Not Having a Website for Your Law Firm
[Update 7/7/2020: Recent “upgrades” to our content management system made it impossible to embed Google Trends data… but only when comparing multiple search terms. We… Read More »Overcoming Google Trends’ Limitations With a Baseline Query
Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is… Read More »Is Optimal Keyword Density a Red Herring?
In our last blog post, we summarized three important reader metrics that search engines monitor and use to determine if your law firm’s webpage is… Read More »Escaping the Terrible Cycle of Web Traffic and Rankings
We’ve dealt with the prevalence of mobile internet use in the past on our blog. Often, our posts deal with the most recent industry developments… Read More »The Intersection of Local and Mobile Searches
Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then,… Read More »Evergreen Legal Blog Posts are Dying
In the past, we’ve reminded attorneys that they shouldn’t neglect Bing in their online marketing efforts. While Google remains the dominant search engine in America,… Read More »Rely on Older Clientele for Your Firm? Consider Marketing on Bing
A short while back, we discussed search quality raters and their role in upcoming algorithmic changes. While the feedback that these raters provide to search… Read More »Google’s Search Quality Rater Guidelines, and Crystal Balls