Attorneys should keep calm about where mobile and local searches intersect

The Intersection of Local and Mobile Searches

We’ve dealt with the prevalence of mobile internet use in the past on our blog. Often, our posts deal with the most recent industry developments that scream about how the moment when mobile devices take over the internet is nigh. Typically, our response has been that law firms and lawyers intent on marketing their services Read more about The Intersection of Local and Mobile Searches[…]

Evergreen legal blog posts are dying

Evergreen Legal Blog Posts are Dying

Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then, we compared that post to our first blog sample from more than three years ago to highlight two important ways that our legal blogs have changed. In the second post, Read more about Evergreen Legal Blog Posts are Dying[…]

Bing has an older audience that lives in Florida

Rely on Older Clientele for Your Firm? Consider Marketing on Bing

In the past, we’ve reminded attorneys that they shouldn’t neglect Bing in their online marketing efforts. While Google remains the dominant search engine in America, Bing still processes millions of searches, every day. Perhaps more importantly, though, Bing is used by a certain demographics that you might want to target with your marketing material. The Read more about Rely on Older Clientele for Your Firm? Consider Marketing on Bing[…]

Google search quality rater guidelines act like crystal balls

Google’s Search Quality Rater Guidelines, and Crystal Balls

A short while back, we discussed search quality raters and their role in upcoming algorithmic changes. While the feedback that these raters provide to search engines, like Google or Bing, does not directly alter the current rankings, what they find online can change the process that ranks pages in the future. Knowing how these raters Read more about Google’s Search Quality Rater Guidelines, and Crystal Balls[…]

How to cite statutes and cases in legal blog posts

Citations in Legal Blog Posts: It’s All About Your Audience

Writing a legal blog post is best done with two faces. One has to look towards your human audience, while the other faces the search engines that will rank your page. Most of the time, this won’t be difficult to do, as search engines are designed to want the same things that human readers want. Read more about Citations in Legal Blog Posts: It’s All About Your Audience[…]

Technical SEO changes as Google advises against links from homepage

Google Advises Against Linking to All Pages from Home

Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking for. However, not all of SEO is about your content: You can appease or insult the Google gods with the technical performance of your website, as well. We’ve covered technical Read more about Google Advises Against Linking to All Pages from Home[…]

Headers in legal blog posts help readers and SEO

Headers: Helping Readers Help Your SEO

We’ve devoted several of our most recent posts to talking about headers. First, we reviewed the basics of headers, including how they were just lines of computer code, rather than an inherently different font style. Then we covered how headers help your legal blog’s SEO by signaling to search engines what a post, article, or Read more about Headers: Helping Readers Help Your SEO[…]

headers in legal blog posts improve SEO

Headers Help Your Legal Blog’s SEO

Headings are not the sexiest things to talk about when it comes to legal blogging. However, they can be crucially important for your legal blog’s performance on both the search engine optimization (SEO) front and on the reader experience front. Therefore, we’ve devoted a small handful of blog posts to headers, what they are, and Read more about Headers Help Your Legal Blog’s SEO[…]

Branded searches get the warmest leads in online legal marketing

Attorney Marketing 101: Branded Searches

When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and phrases that you can target. The ones that you aim for should be at the center of the content that you write in your legal blog. Among these targeted keywords Read more about Attorney Marketing 101: Branded Searches[…]

58 percent of online searches use mobile devices

Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices

When you use Google or another search engine to find a website, the search engine pays attention to what device you’re using to conduct the search: Those that are done on a desktop computer will get slightly different results than those that are done on smartphones, because a smartphone’s smaller screen can’t effectively display some Read more about Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices[…]

Trademarks and competitive keyword ads square off in new Google lawsuit

Competitive Keyword Advertisements v. Trademarks

This is the second installment in a legal blog series about a lawsuit against Google over competitive keyword marketing. The first installment provided the background information, covering keywords, competitive keyword advertising, and the facts of the case. Here, we discuss the implications of the lawsuit between Edible Arrangements and Google, the likely outcome, and how Read more about Competitive Keyword Advertisements v. Trademarks[…]