Keywords

permalinks are the permanent links to a page

Attorney Marketing 101: Permalink Structures

by Myers Freelance
March 20, 2017June 23, 2020

The process of optimizing your law firm’s website for search engines involves so many factors that you can think of it as a totality of… Read More »Attorney Marketing 101: Permalink Structures

Misinformation in Online Marketing Studies

by Myers Freelance
March 6, 2017

Learning how to effectively market your law firm online is a Herculean task. Knowing what to do isn’t easy because the field gets radically altered… Read More »Misinformation in Online Marketing Studies

Blog Sample – Personal Injury Attorney: Topical Car Accidents

by Myers Freelance
February 27, 2017April 28, 2018

If you’re a personal injury attorney, you might have found it difficult to find topics to write about in your legal blog. Not many cases… Read More »Blog Sample – Personal Injury Attorney: Topical Car Accidents

Indexed Pages, Big Websites, and Rankings

by Myers Freelance
January 16, 2017January 13, 2018

Search engine marketing is a bit like a rabbit hole. Once you start reading about it and researching how you can better market your law… Read More »Indexed Pages, Big Websites, and Rankings

2016’s Changes to SEM: Traditional Signals to User Intent

by Myers Freelance
January 9, 2017January 13, 2018

One of the most exciting and frustrating parts of marketing your law firm online is the speed at which search engines change. If you’re in… Read More »2016’s Changes to SEM: Traditional Signals to User Intent

Legal Ethics and Competitive Keyword Marketing

by Myers Freelance
October 31, 2016January 13, 2018

Search engine optimization (SEO) is all about being at the top of the organic results of a targeted search engine query. However, instead of struggling… Read More »Legal Ethics and Competitive Keyword Marketing

The Limitations of Keywords: Diversifying Your Content

by Myers Freelance
July 18, 2016January 13, 2018

As soon as you start advertising your law firm online, you’ll be hit with the need to target specific keywords to help your site rank… Read More »The Limitations of Keywords: Diversifying Your Content

Attorney Marketing 101: Keyword Stuffing

by Myers Freelance
June 27, 2016January 13, 2018

Black hat search engine optimization (SEO) is exciting. In the heat of the moment, when the less-than-reputable tactic still works, there’s always a flurry of… Read More »Attorney Marketing 101: Keyword Stuffing

Panorama of mountains, with blue sky and a cloud

How to Score SEO Points With Pictures

by Myers Freelance
June 13, 2016January 13, 2018

The differences between people and machines might be becoming smaller and smaller, thanks to artificial intelligence, but there is one difference that remains that’s important… Read More »How to Score SEO Points With Pictures

Attorney Marketing 101: Anchor Text

by Myers Freelance
May 17, 2016December 29, 2016

Elsewhere in our blog, we’ve covered the idea of backlinks and the importance of building a portfolio of them to your site. When a search… Read More »Attorney Marketing 101: Anchor Text

Attorney Marketing 101: Keyword Basics

by Myers Freelance
February 4, 2016January 13, 2018

When you get on a search engine like Google or Bing and type something into the search bar, what you’re doing is entering a query.… Read More »Attorney Marketing 101: Keyword Basics

Attorney Marketing 101: Long Tail Searches

by Myers Freelance
November 30, 2015January 13, 2018

When someone gets on their computer or phone and brings up Google to do a search, what they put into the search box will have… Read More »Attorney Marketing 101: Long Tail Searches