At Myers Freelance, we ask a lot of questions about search engine marketing (SEM), in large part because, well, we’re skeptics. We like facts. We… Read More »How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?
[UPDATE 5/15/2018: The length of Google’s meta descriptions is now officially defined as “dynamic,” and fluctuate between around 155 (130 for mobile) and 320] If… Read More »The Double-Edged Sword of Google’s Lengthened Meta Descriptions
If you’ve decided to market your law firm online, the first thing you’ll do in the execution stage is to create a website. Unless you’re… Read More »How Yoast Actually Handles Keywords
As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the… Read More »Should You Italicize or Bold the Keywords in Your Legal Blog?
In a few of our recent blog posts, we’ve delved into some of the complications surrounding long tail keywords, particularly their limitations in your legal… Read More »Vanity Keywords: Lawyer v. Attorney
Long tail keywords are the very specific words and phrases that you want to target in your law firm’s online search engine marketing – “motorcycle… Read More »Ranking Fluctuations Impact Vanity Keywords, Too
In a recent blog post, we discussed the limitations of setting a plan for long tail keywords. The gist of that article was that long… Read More »Examples of How Long Tail Keywords are Limited
You’ve cut the ribbon on your law firm’s website and started investing in marketing your firm online. Several landing pages on your site describe your… Read More »How to Tell Whether Your Legal Blog is Bringing in Clients
Long ago in our blog, we covered the basics of long tail searches. In essence, whenever someone gets on a search engine like Google and… Read More »Legal Blogging and the Limits of Long Tail Keywords
Many online marketers have been claiming for the past few months that keywords are no longer something that you need to pay attention to on… Read More »Keywords Are Not Dead
In one of our recent blog posts, we investigated the difference between blog posts and landing pages, and discussed their roles in the marketing funnel.… Read More »Your Firm’s Online Marketing Funnel
Landing pages occupy a unique and crucial niche in the online legal marketing world. They can be used to rank highly for some of the… Read More »Landing Pages in Focus