Last December, we covered a big development in the world of search engine marketing (SEM): Google had increased the length of the meta descriptions they… Read More »Google Shortens Meta Descriptions to Original Length
Partners who carefully watch how well their law firm’s website is doing in the search engine rankings might have noticed a shakeup in the past… Read More »More Algorithmic Changes, and How to Win When They Happen
When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and… Read More »Attorney Marketing 101: Branded Searches
This is the second installment in a legal blog series about a lawsuit against Google over competitive keyword marketing. The first installment provided the background… Read More »Competitive Keyword Advertisements v. Trademarks
This is the first installment of a legal blog series dealing with an ongoing lawsuit focused on competitive keyword marketing. The second and final installment,… Read More »Competitive Keyword Ads Go to Court: Edible Arrangements v. Google
We recently conducted a study, which found that, out of the top three legal websites for a vanity keyword search in Google for criminal defense… Read More »Study Reveals Persistence of Legal Directories in Search Results
Conducting studies in search engine marketing (SEM) is difficult, and we at Myers Freelance know it. Search engines change rapidly and without notice, and have… Read More »Full Disclosure: Weak Points In Our Study
In last week’s blog post, we revealed a recent study we had conducted here at Myers Freelance. In the study, we looked at the top… Read More »Recent Study Shows How Legal Blogging Helps Your Ranking
At Myers Freelance, we ask a lot of questions about search engine marketing (SEM), in large part because, well, we’re skeptics. We like facts. We… Read More »How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?
[UPDATE 5/15/2018: The length of Google’s meta descriptions is now officially defined as “dynamic,” and fluctuate between around 155 (130 for mobile) and 320] If… Read More »The Double-Edged Sword of Google’s Lengthened Meta Descriptions
As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the… Read More »Should You Italicize or Bold the Keywords in Your Legal Blog?