Google reins in penalties for keyword stuffing

Keyword Stuffing Penalties on the Wane

A recent discussion on Twitter has put the search engine optimization (SEO) world in confusion, as leading figures at Google revealed that keyword stuffing penalties are on the wane. The conversation also highlights 4 aspects of SEO and online marketing that we’ve covered elsewhere on our blog: Search engines closely hide their mechanisms Search engines Read more about Keyword Stuffing Penalties on the Wane[…]

Where to look for sources for legal blog material

5 Sources for Legal Blog Material

When you start writing your law firm’s legal blog, the first few posts are easy—you’ve been thinking for years about what you want to write, and there were probably a few topics of pressing concern that influenced your decision to start blogging, in the first place. However, once those posts are up and your well Read more about 5 Sources for Legal Blog Material[…]

Headers in legal blog posts help readers and SEO

Headers: Helping Readers Help Your SEO

We’ve devoted several of our most recent posts to talking about headers. First, we reviewed the basics of headers, including how they were just lines of computer code, rather than an inherently different font style. Then we covered how headers help your legal blog’s SEO by signaling to search engines what a post, article, or Read more about Headers: Helping Readers Help Your SEO[…]

headers in legal blog posts improve SEO

Headers Help Your Legal Blog’s SEO

Headings are not the sexiest things to talk about when it comes to legal blogging. However, they can be crucially important for your legal blog’s performance on both the search engine optimization (SEO) front and on the reader experience front. Therefore, we’ve devoted a small handful of blog posts to headers, what they are, and Read more about Headers Help Your Legal Blog’s SEO[…]

Search engines see computer code rather than headings in a legal blog post

Headers: The Basics and a Misconception

When you write a legal blog post, you’ll have the option of including a variety of different formatting options to break the post up into smaller segments and signal slight changes in the topic of the post. These are headers. Headers can score SEO points directly, and can also help readers in ways that score SEO Read more about Headers: The Basics and a Misconception[…]

Legal Blogging Helps Rankings

Recent Study Shows How Legal Blogging Helps Your Ranking

In last week’s blog post, we revealed a recent study we had conducted here at Myers Freelance. In the study, we looked at the top three criminal defense attorney websites for each of the largest 50 cities in the United States and asked, “Do they have a legal blog?” 72% of them did. 23% of Read more about Recent Study Shows How Legal Blogging Helps Your Ranking[…]

Defending a website from content scrapers is like defending a castle

Defending Your Site Against Content Scrapers

In our last blog post, we talked about the dangers of content scrapers. In short, some websites on the internet make money by copying content from your legal blog and pasting it on their website – their efforts are often automated, using content scraping bots. This can hurt your search engine optimization (SEO) efforts or Read more about Defending Your Site Against Content Scrapers[…]

Content scrapers can take legal blog articles and hurt SEO

Content Scrapers, and Why You Should Worry About Them

In online marketing, high-quality content is a big deal. Hosting it on your site is a surefire way to move up in the rankings. It’s also why other sites will copy and paste your content into their domain. Some sites even have automated content scrapers for just this purpose. Content scraping is illegal – your Read more about Content Scrapers, and Why You Should Worry About Them[…]

Mistakes in the call to action can run afoul of ethical rules

Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm

The call to action, or CTA, is the paragraph in your legal blog post that urges readers to reach out to your law firm: “If you or a loved one have been hurt in a motorcycle accident in central Illinois, show that you’re not joking around by hiring the personal injury attorneys at Foster, Wallace, Read more about Tiny Mistakes in a Call to Action Can Seriously Hurt Your Firm[…]

Planning and writing a series of legal blog posts

How to Plan and Execute a Series of Related Legal Blog Posts

Recently on the Myers Freelance blog, we’ve been dealing with the ins and out of writing a series of legal blog articles on a related topic. Refresher: The Legal Blog Series This all started in our recent blog sample for criminal defense attorneys. There, we wrote 476 words on the upcoming Supreme Court case Carpenter Read more about How to Plan and Execute a Series of Related Legal Blog Posts[…]

Legal Blog Series Duplicative Content Penalty Panda

No, Your Site (Shouldn’t) Get Penalized for a Legal Blog Series

If you’re one of the two regular readers of our legal marketing blog, last week’s article on how a series of blog posts can hurt your SEO (search engine optimization) might have raised an interesting pair of questions: Wait… can’t you get penalized for hosting duplicative content on your site? And, Wouldn’t writing about the Read more about No, Your Site (Shouldn’t) Get Penalized for a Legal Blog Series[…]