Attorney Marketing 101: Basics of Analytics

Share This
Matrix numbers

Photo credit: Flickr

You’ve put together a website for your law firm. Now what? How well is it working? Are you getting the most out of it? What parts of your site are working well, and which ones aren’t?

These are the kinds of questions that drive online marketing. Creating your website is only the first step in the long process of honing your online presence, adapting to your audience’s needs and demands, building their trust, and converting views and interactions into business.

Answering these questions, however, is no simple task. Before you can even approach an answer, you need to gather data about what goes on with your site, how web traffic gets there and where it goes once it does, as well as information about the web traffic, itself. This is where analytics come into play.

What Are Analytics?

Analytics, in the online marketing context, are statistics that detail every aspect of every visitor who comes to your firm’s website. From how they got to your site, to what page they viewed first, to where they went afterwards, to what kind of browser they used, analytics can gather information on pretty much any facet that you’re interested in.

How to Set Up Analytics for Your Law Firm’s Website

There are several companies that provide analytic software for websites. The industry leader, however, is Google Analytics. Even better, their service is free, and offers lots of support to help you use it wisely, even if you’re not an experienced webmaster. Setting up Google Analytics for your site is fairly straightforward, too.

Knowing How to Read Analytics is Crucial

The difference between having an analytics service set up on your website and going without one are huge. However, having no data about your site’s visitors and having an almost excessive amount of it can end up merely changing the type of confusion you go through. The data provided by an analytical program on your site can easily and quickly result in an information overload, leaving you mentally paralyzed by the sheer volume of data you’re faced with.

Knowing how to read analytical data about your website is crucial. Sifting through the information that you don’t need to find the nuggets that you can use requires extensive knowledge of internet marketing and your own firm’s needs.

Myers Freelance Analyzes Your Site’s Data For You

While Myers Freelance’s signature service is their legal blogging, we also pay close attention to your site’s analytics, to make sure our writing efforts are pushing your firm in the right direction as quickly as possible. Contact us online to get started, and follow us on Google+, Facebook, and Twitter.

Leave a Reply