Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the… Read More »Google’s Speed Update Changed Next to Nothing
Partners who carefully watch how well their law firm’s website is doing in the search engine rankings might have noticed a shakeup in the past… Read More »More Algorithmic Changes, and How to Win When They Happen
We recently conducted a study, which found that, out of the top three legal websites for a vanity keyword search in Google for criminal defense… Read More »Study Reveals Persistence of Legal Directories in Search Results
In our last blog post, we talked about the dangers of content scrapers. In short, some websites on the internet make money by copying content… Read More »Defending Your Site Against Content Scrapers
In online marketing, high-quality content is a big deal. Hosting it on your site is a surefire way to move up in the rankings. It’s… Read More »Content Scrapers, and Why You Should Worry About Them
As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the… Read More »Should You Italicize or Bold the Keywords in Your Legal Blog?
In our last blog post, we reached way back into our archives to answer a question about a blog post we wrote last year. This… Read More »Calls to Action, Penalties, and Link Dilution
Before we delve into online customer reviews, their placement on Google’s search engine results page (SERP), how they impact your click-through-rate and, therefore, your web… Read More »Google Keeps Tinkering With Customer Review Program