Google algorithm tweaks change marketing results for legal websites

More Algorithmic Changes, and How to Win When They Happen

Partners who carefully watch how well their law firm’s website is doing in the search engine rankings might have noticed a shakeup in the past week as Google rolled out a new update to its algorithms. The update is nothing unusual, though the breadth of the changes has been wider-reaching than normal. The results highlight Read more about More Algorithmic Changes, and How to Win When They Happen[…]

ABA formal opinion 480 creates confusion in online legal blogging

The ABA’s Terrible, No Good, Very Bad, Formal Opinion 480

The American Bar Association (ABA), notorious for being behind the times, made a proud public proclamation of moving into the 21st century earlier this month. Finally weighing in on what it called the “newest format” of legal commentary, the legal blog, the ABA told attorneys not to reveal confidential information when writing one. The warning Read more about The ABA’s Terrible, No Good, Very Bad, Formal Opinion 480[…]

Google AMP Legal Marketing

Why Law Firms Shouldn’t Worry Much About Google AMP

If you’re a lawyer and you’ve been paying attention to the online marketing world, you might have heard about Google AMP. News about Google’s most recent project is everywhere. However, it’s not very clear what, exactly, Google AMP is or does. We’re here to tell you not to worry too much about it: Google AMP Read more about Why Law Firms Shouldn’t Worry Much About Google AMP[…]

Meta Descriptions are Like Book Covers

The Double-Edged Sword of Google’s Lengthened Meta Descriptions

[UPDATE 5/15/2018: The length of Google’s meta descriptions is now officially defined as “dynamic,” and fluctuate between around 155 (130 for mobile) and 320] If you want more clients for your law firm, then search engine optimization (SEO) is a means to that end. However, not all aspects of online marketing fall into the category Read more about The Double-Edged Sword of Google’s Lengthened Meta Descriptions[…]

Net neutrality rollback is like unleashing an attack dog

Net Neutrality is Dead: Now What?

As expected, the Federal Communications Commission (FCC) voted along party lines to strip the internet of its designation as a public utility, repealing the rules of “net neutrality.” There are plenty of other places that you can read all about it, from how: Only 16% of Americans wanted a change to the net neutrality rules; Read more about Net Neutrality is Dead: Now What?[…]

Net neutrality will impact law firm marketing online

How the Lack of Net Neutrality Could Impact Your Law Firm’s Website

Unless you’ve been living under a rock in the past couple of months, you’re aware that the rules of net neutrality are set to be reconsidered on December 14. There are calls for the vote to be delayed due to potential fraud in the comments that were solicited by the Federal Communications Commission (FCC), but Read more about How the Lack of Net Neutrality Could Impact Your Law Firm’s Website[…]

Bold keywords likely do not help SEO for legal blogs

Should You Italicize or Bold the Keywords in Your Legal Blog?

As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the bolding of keywords. Some of the most egregious examples look like this: “As personal injury lawyers, the attorneys at [law firm’s name] seek to help our clients get the compensation Read more about Should You Italicize or Bold the Keywords in Your Legal Blog?[…]

Lawyers versus attorneys in search engine marketing

Vanity Keywords: Lawyer v. Attorney

In a few of our recent blog posts, we’ve delved into some of the complications surrounding long tail keywords, particularly their limitations in your legal marketing strategies. In essence, because there are so many possible long tail keywords out there, spending time targeting and then improving your ranking for specific keywords can be a waste Read more about Vanity Keywords: Lawyer v. Attorney[…]

Search Engine Market Share September 2017 Pie Chart

Search Engine Market Share: September 2017

There are a small handful of different search engines that index the internet for you to find the sites that are relevant and important to what you’re looking for. As you plan and execute your law firm’s online marketing strategy, it’s important to keep an eye on how the market share in the search engine Read more about Search Engine Market Share: September 2017[…]

Google Security HTTPS

Google Prepares to Take Action Against Insecure Websites

At Myers Freelance, we focus our attention on writing legal blogs. However, because one of the biggest reasons for maintaining a legal blog is to market your law firm online through search engine optimization (SEO), we keep our ears to the ground to listen for developments in the world of SEO, too. If we didn’t, Read more about Google Prepares to Take Action Against Insecure Websites[…]

Google Penalizes Interstitial Pop-Ups on Mobile

A lot of people use smartphones and mobile devices to search the internet. At this point, that isn’t news. We covered this point back in November, when we pointed out that 42% of internet traffic in the United States comes from a mobile device. Because mobile devices have screens of radically different sizes, and their Read more about Google Penalizes Interstitial Pop-Ups on Mobile[…]