The fields of search engine optimization (SEO) and legal marketing change all the time. Here’s where we break the important news.
Long ago, we discussed misinformation in online marketing studies and how some surveys were so poorly executed that the findings might as well be disregarded. We focused on one study in particular, which looked at an important question: Whether having a targeted keyword in a site’s URL improved its ranking for that keyword. However, the Read more about Another Blogging Study Turns Out to Be Useless[…]
Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then, we compared that post to our first blog sample from more than three years ago to highlight two important ways that our legal blogs have changed. In the second post, Read more about Evergreen Legal Blog Posts are Dying[…]
In our last week’s post, we wrote a blog sample for corporate and employment lawyers to highlight how a professionally written legal blog article can look like. This was far from the first blog sample we’ve written: The first one was nearly three years ago, now, and covered the DUI-defense topic of SR-22 insurance. As Read more about 2 Ways Our Legal Blogs Have Changed in the Last 3 Years[…]
Social media is a great way for law firms to interact with potential clients and other members of the general public. It’s also a place where you can build a healthy portfolio of backlinks to your law firm’s website and score search engine optimization (SEO) points. So when the social media platform Google+ announced that Read more about Google+ Shuts Down[…]
In our last couple of blog posts, we dealt with the new attorney advertising rules from the American Bar Association (ABA), and then delved into the changes in the new Model Rule 7 and how they will impact legal blogging. We punted, however, on discussing what is possibly the most important change to Model Rule Read more about Claims of Specialty in the ABA’s New Model Rule 7[…]
In our last blog post, we mentioned how the American Bar Association (ABA) revised its rules on attorney advertising. The revision of the ABA’s Model Rules of Professional Responsibility was more of a complete rewrite, though, as the changes gutted most of the sections in Rule 7. Here’s what changed, and why it matters for Read more about New Model Rule 7 and Its Impact on Legal Blogging[…]
Attorney advertising is regulated by your state’s bar association and its Rules of Professional Conduct. Most of the states in the U.S. base their rules on the American Bar Association’s (ABA) Model Rules. So when the ABA amends nearly all of its rules on how lawyers can market themselves, the trickle down implications can be Read more about ABA Revises Model Rules on Attorney Advertising[…]
Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking for. However, not all of SEO is about your content: You can appease or insult the Google gods with the technical performance of your website, as well. We’ve covered technical Read more about Google Advises Against Linking to All Pages from Home[…]
Once again, the search engine optimization (SEO) and online marketing worlds have been flooded with news of another core change to Google’s search algorithm. While the update came out at the beginning of the month, it only finished “rolling out” in the past few days. Now, the data is spilling in, rankings are fluctuating, and Read more about A New Algorithm Change, and How to Recover Lost Ground[…]
Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the mobile upload speed of a webpage, threatening to bury slow websites in the rankings when a search is done on a mobile device. Online marketing experts, however, have seen very Read more about Google’s Speed Update Changed Next to Nothing[…]
While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some important differences in how the competing search engines work and how they can be manipulated. It also highlights (obviously) the importance of taking control of your online reputation before someone Read more about Lessons from the Trump Googlebomb[…]