The fields of search engine optimization (SEO) and legal marketing change all the time. Here’s where we break the important news.
A new study has suggested that just about half of all searches on Google do not end with a click through to a website in the results page. While this may startle some lawyers who have been told that it’s critically important to rank well in targeted search engine results pages (SERPs) by, for example, Read more about Half of Google Searches Don’t Lead to a Click[…]
Google recently announced that it no longer looked at a certain line of computer code to determine whether an article was only one installation in a serious of posts. The announcement, however, came years after they had made the decision to ignore the code. The developments can impact your law firm’s SEO, especially if you Read more about Writing a Blog Series, Now that Google Ignores the Next/Previous Tag[…]
The online legal marketing world was overrun last week with news that lead generating agencies had taken over the local SEO listings for searches related to car accidents. The news broke just after we had published our blog on Google’s patent that could track a site’s click-through-rate and alter future rankings, though, so we scheduled Read more about Referral Agencies Break Local SEO Box, So Google Tweaks the Algorithm[…]
Some of our recent blog posts have discussed the resurrection of a controversy over whether Google uses click-through-rate (CTR) to rank all future queries, or just adaptive searches. The controversy is not a new one, but Google’s response to the new concerns only promoted skepticism. Now, online marketing researchers have discovered that Google has a Read more about A New Wrinkle in the CTR Controversy: Google Has a Patent[…]
Tracking which company controls what percentage of the search engine market share is an important part of what we do at Myers Freelance. Yes, there are obvious answers (Google is number one), but there are also plenty of surprises to be found in the margins that can help a law firm market itself online. A Read more about Search Engine Market Share: March 2019[…]
Last week, we wrote about the ongoing controversy over whether click-through-rate (CTR) impacts rankings, and how we thought adaptive search concepts dissolved the dispute. Since that post aired, though, Google has made a statement that raises eyebrows, seeds more doubt, and says so much because it says so very, very little. The Controversy: Does CTR Read more about Google’s Statement on CTR Controversy Only Promotes Skepticism[…]
A poorly-worded document has resurfaced and rekindled a long-standing controversy in the world of search engine optimization (SEO) concerning whether a site’s click-through-rate (CTR) in the results page alters its future ranking. Background: CTRs and SERPs and Rankings Recall that the search engine results page (SERP) is simply the screen that you get when you Read more about Click-Through-Rate, Rankings, and Adaptive Search[…]
While our Myers Freelance is indisputably the best source of information for search engine optimization (SEO) for lawyers (indisputably!), there is only so much we can cover in a single-post-per-week format. A lot of important information swims past while we pull out the most important fish in the river. For lawyers who are interested, passionate, Read more about 6 of the Most Important Outlets for SEO Information[…]
Long ago, we mentioned how search engine algorithms were moving away from traditional ranking signals and towards indications of user intent. This was some pretty big picture stuff in the world of search engine optimization (SEO). In that post, we noted that lots of different pieces in the SEO puzzle were being moved just a Read more about 3 Reader Metrics You Need to Understand[…]
We’ve dealt with the prevalence of mobile internet use in the past on our blog. Often, our posts deal with the most recent industry developments that scream about how the moment when mobile devices take over the internet is nigh. Typically, our response has been that law firms and lawyers intent on marketing their services Read more about The Intersection of Local and Mobile Searches[…]
Over the past couple of months, we’ve checked in on one of the most overlooked aspects of Google’s search engine algorithm: The human search quality raters. These search quality raters are people paid by Google to perform specific searches and then, as their name would imply, rate the results. While this feedback does not impact Read more about 3 Takeaways from New Search Quality Rater Guidelines[…]
Long ago, we discussed misinformation in online marketing studies and how some surveys were so poorly executed that the findings might as well be disregarded. We focused on one study in particular, which looked at an important question: Whether having a targeted keyword in a site’s URL improved its ranking for that keyword. However, the Read more about Another Blogging Study Turns Out to Be Useless[…]