The fields of search engine optimization (SEO) and legal marketing change all the time. Here’s where we break the important news.
Optimizing your law firm’s website for search engines is increasingly about hosting the kinds of content and information on it that potential clients are looking for. However, not all of SEO is about your content: You can appease or insult the Google gods with the technical performance of your website, as well. We’ve covered technical Read more about Google Advises Against Linking to All Pages from Home[…]
Once again, the search engine optimization (SEO) and online marketing worlds have been flooded with news of another core change to Google’s search algorithm. While the update came out at the beginning of the month, it only finished “rolling out” in the past few days. Now, the data is spilling in, rankings are fluctuating, and Read more about A New Algorithm Change, and How to Recover Lost Ground[…]
Recently, Google rolled out a new update to its algorithm that ranks websites in the results page. This new update purportedly added weight to the mobile upload speed of a webpage, threatening to bury slow websites in the rankings when a search is done on a mobile device. Online marketing experts, however, have seen very Read more about Google’s Speed Update Changed Next to Nothing[…]
While we tend to avoid politics in our blog, we can’t not talk about Donald Trump getting Googlebombed late last week, as it shows some important differences in how the competing search engines work and how they can be manipulated. It also highlights (obviously) the importance of taking control of your online reputation before someone Read more about Lessons from the Trump Googlebomb[…]
A recent discussion on Twitter has put the search engine optimization (SEO) world in confusion, as leading figures at Google revealed that keyword stuffing penalties are on the wane. The conversation also highlights 4 aspects of SEO and online marketing that we’ve covered elsewhere on our blog: Search engines closely hide their mechanisms Search engines Read more about Keyword Stuffing Penalties on the Wane[…]
Next month, Google has a few updates primed for rollout. One of them, the so-called Speed Update, is yet another indication that Google is pushing websites towards a more user-friendly experience in all metrics. Google’s Newest Speed-Related Update Google’s newest update to its algorithm will take the upload speed of websites into account whenever someone Read more about Google Primed to Roll Out Speed Upgrade[…]
Last December, we covered a big development in the world of search engine marketing (SEM): Google had increased the length of the meta descriptions they were showing in the search engine results page (SERP). Now, though, Google has walked back this expansion and returned to nearly where we were, before. Let’s unpack that and see Read more about Google Shortens Meta Descriptions to Original Length[…]
One of the things that we do as professional legal bloggers is pay attention to which search engines are dominating the market. The answer is obvious (it’s Google) but the extent of their dominance and how it is trending can impact your law firm’s online marketing strategy. For example, if a new competitor enters the Read more about Search Engine Market Share: April 2018[…]
Partners who carefully watch how well their law firm’s website is doing in the search engine rankings might have noticed a shakeup in the past week as Google rolled out a new update to its algorithms. The update is nothing unusual, though the breadth of the changes has been wider-reaching than normal. The results highlight Read more about More Algorithmic Changes, and How to Win When They Happen[…]
The American Bar Association (ABA), notorious for being behind the times, made a proud public proclamation of moving into the 21st century earlier this month. Finally weighing in on what it called the “newest format” of legal commentary, the legal blog, the ABA told attorneys not to reveal confidential information when writing one. The warning Read more about The ABA’s Terrible, No Good, Very Bad, Formal Opinion 480[…]
If you’re a lawyer and you’ve been paying attention to the online marketing world, you might have heard about Google AMP. News about Google’s most recent project is everywhere. However, it’s not very clear what, exactly, Google AMP is or does. We’re here to tell you not to worry too much about it: Google AMP Read more about Why Law Firms Shouldn’t Worry Much About Google AMP[…]