You will know that you are creating a successful legal blog when other online marketers start reaching out to capitalize on your success. They will… Read More »The Risks of Letting Someone Else Republish Your Legal Blog Article
We get it: Potential clients look for law firms to hire online, and they tend to start their hunt with a search engine like Google.… Read More »How Much of Your Web Traffic Comes from Organic Results?
Marketing a company online is not an easy endeavor – at least, if you want to make sure you do it right, avoid mistakes, and… Read More »All the Different Legal Marketing Job Titles, Explained
Maintaining and constantly updating a legal blog with new posts isn’t easy. Keeping a regular publication schedule just makes it that much more difficult. The… Read More »3 Reasons to Stick to a Schedule for Your Legal Blog Posts
Last week, we discussed a watershed moment in the English language: A major dictionary recognized in approval the use of “they” in the third person… Read More »Associated Press: “Pled Guilty” is Becoming Less Wrong
Like the law, language is a construct of society. It evolves, ebbs, and flows with what We The People think to be the best and… Read More »The Singular “They,” as Well as “Thou” and “Thee,” in Legal Blogging
One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO)… Read More »Does Google Think It’s Beaten the Backlink Blitz?
We reiterate, perhaps entirely too often, that search engines change on a near constant basis. Whether the alteration affects how the search engine’s algorithms find… Read More »How Google’s SERP Has Changed in 4 Years
One of the most disturbing trends in the search engine optimization (SEO) world today is the fallout from Google’s attempts to answer as many search… Read More »Zero-Click Searches and Why Law Firms Aren’t Competing Against Google
A few days ago, the Wall Street Journal published an article on how search engines, and particularly Google, work. The piece is titled “How Google… Read More »The Wall Street Journal’s Hit Piece Against Google
When writing a legal blog, it’s just a matter of time before you’ll have to cite to a statute or regulation. We’ve already discussed how… Read More »Why You Should Only Use Online Statutes Hosted by the State