We were surprised to find not one, but several online marketing people sharing stories on social media recently about “new developments in search engine optimization.”… Read More »Yes, Google Can Read Text in Images
There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law… Read More »Hyper Local SEO is Another Red Herring for Law Firm Marketing
We’ve been waiting for the day when legal directories finally start to get buried in the rankings for legal-related searches. While we’ve been waiting for… Read More »Are Legal Directories Finally Dying?
Search engine optimization (SEO) can seem intimidating to lawyers who are making their first venture into online legal content marketing. There’s so much to think… Read More »How SEO is Like Criminal Procedure and Mexican Food
The coronavirus has upended nearly every aspect of human life, including how search engines work and how people are using them. Most of these changes… Read More »How is the Coronavirus Changing the Way People Use the Internet?
The coronavirus has had an impact on nearly every facet of American life, at this point. One of the things that has become vividly apparent… Read More »The Coronavirus Has Shown the Vitality of the Legal Blog
Ever since October 20, 2015, we’ve published blog articles on search engine optimization (SEO) and legal content marketing on a rigidly regular basis. Then, last… Read More »Where’d Our Blog Go?
We get it: Potential clients look for law firms to hire online, and they tend to start their hunt with a search engine like Google.… Read More »How Much of Your Web Traffic Comes from Organic Results?
Marketing a company online is not an easy endeavor – at least, if you want to make sure you do it right, avoid mistakes, and… Read More »All the Different Legal Marketing Job Titles, Explained
Maintaining and constantly updating a legal blog with new posts isn’t easy. Keeping a regular publication schedule just makes it that much more difficult. The… Read More »3 Reasons to Stick to a Schedule for Your Legal Blog Posts
You will know that you are creating a successful legal blog when other online marketers start reaching out to capitalize on your success. They will… Read More »The Risks of Letting Someone Else Republish Your Legal Blog Article
Last week, we discussed a watershed moment in the English language: A major dictionary recognized in approval the use of “they” in the third person… Read More »Associated Press: “Pled Guilty” is Becoming Less Wrong