One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO) professionals and other people who run a website. Some of the things that Mueller says during these relatively informal sessions, though, can seem to tip Google’s hand and reveal important Read more about Does Google Think It’s Beaten the Backlink Blitz?[…]
We reiterate, perhaps entirely too often, that search engines change on a near constant basis. Whether the alteration affects how the search engine’s algorithms find results that are relevant and important to the search query, or just alter how the results page looks, the impact can have real implications on your law firm’s online marketing Read more about How Google’s SERP Has Changed in 4 Years[…]
One of the most disturbing trends in the search engine optimization (SEO) world today is the fallout from Google’s attempts to answer as many search queries as possible from the search engine results page (SERP). The intent is honorable enough: Give search engine users the answers they want, as quickly as possible, whenever feasible. The Read more about Zero-Click Searches and Why Law Firms Aren’t Competing Against Google[…]
A few days ago, the Wall Street Journal published an article on how search engines, and particularly Google, work. The piece is titled “How Google Interferes With Its Search Algorithms and Changes Your Results,” and is subtitled “The internet giant uses blacklists, algorithm tweaks and an army of contractors to shape what you see.” At Read more about The Wall Street Journal’s Hit Piece Against Google[…]
When writing a legal blog, it’s just a matter of time before you’ll have to cite to a statute or regulation. We’ve already discussed how the citation should look in your legal content. Here, we’re going to focus more on where the external link should go and why it’s worth taking the time to find Read more about Why You Should Only Use Online Statutes Hosted by the State[…]
We’ve covered bounce rate before. That post, however, focused on the fact that a “good” bounce rate depends on the context surrounding your website. Here, we’re going to show how to use high bounce rates to identify other problems on your site, and how to fix them. Refresher: Bounce Rate and Why It’s Contextual Your Read more about Using High Bounce Rates to Detect Bigger Website Issues[…]
The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update to its core algorithm. That update is technically called Bidirectional Encoder Representations from Transformers, but has shortened to BERT because it kind of has to be and doing so does Read more about How BERT Can Impact Online Legal Marketing[…]
The internet is constantly in flux. Website owners can delete their site, migrate to a new domain, delete old articles, or move them into archive folders. If you’ve linked to one of those sites or pages from your law firm’s blog, your link will be broken. If a reader clicks on it, they’ll be presented Read more about 3 Reasons to Fix Broken Outbound Links in Your Legal Blog[…]
The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on H1 tags were much more relaxed than they used to be. While relaxing the rules of online content writing is always a good thing to hear, the insinuations that come Read more about Google Has Loosened H1 Rules, But Legal Blogging Stays the Same[…]
In our last blog post, we gave 4 reasons why you should consider using lists in a legal blog post. It was nothing earth shattering and many attorneys who handle their own online legal content know that bulleted or numbered lists can be helpful, even if they haven’t pondered the why. What many lawyers don’t Read more about 2 List Types: Laundry, and Subheader Stand-In[…]
Engaging readers is getting more and more difficult, especially online. People want the information they’re looking for, they want it now, and they want it easy to digest. While there is likely some more leeway in the legal field than in others – readers doing legal research tend to have an important issue that they Read more about 4 Reasons to Use Lists in Legal Blog Posts[…]
Every time you write and publish a legal blog post, your writing style, word choice, and topical content don’t just tell a story about the legal field you practice in – they also tell a story about who you are, as a lawyer or as a firm as a whole. While we hate to use Read more about The Devastating Repercussions of Misbranding Your Firm[…]