Having a Business Profile on Google and managing it through your law firm’s Google My Business (GMB) account is a core component of many search… Read More »What Can Cause a Drop in Traffic from Google My Business?
Last month, we indented search listings, one of Google’s newer features for its search engine results pages (SERPs). That SERP feature listed additional pages that… Read More »Sitelinks, and Whether They are Worth the Worry
If you’ve used Google in the past few months, and you probably have, you may have noticed something strange in the search engine results page… Read More »Google’s New Indented Search Listings, and Poaching
We have described the ABA’s Formal Opinion 480 as terrible, no good, and very bad. Other valid criticisms, some of which we have read elsewhere… Read More »The ABA Formal Opinion 480 is Also Absurd
Recently, Google released a new edition of its Search Quality Raters Guidelines. In the past, we have covered how these Guidelines are a glimpse into… Read More »Rater Guidelines Show Google Doubling Down on Author Reputation
A while back, we wrote about readability scores in legal blogging and online content marketing. The gist of that post was that there was no… Read More »The Flesch-Kincaid Test is Flawed and We Should Stop Using It
An article’s most important sentence is its title. Writers (us included) agonize over the precise wording, often crafting over a dozen different options before settling… Read More »This Title May Not Match What You Clicked On in the SERP
In 2018, the American Bar Association (ABA) finally updated its Model Rules for Professional Responsibility regarding attorney advertising. There was no immediate impact: Until states… Read More »New Model Rule 7 Slowly Gains a Following
Online legal content marketing is a reliable, proven way to attract potential clients to your law firm and convert them into paying clients. However, the… Read More »When Should Retiring Attorneys Wind Down Their Legal Marketing?
Online content marketers and search engine optimization (SEO) experts are nearly unanimous when they say that writers need to avoid using the passive voice in… Read More »Stop Worrying So Much About the Passive Voice in Your Content
Several months ago, we noticed something jaw dropping. Some of our blog articles (green arrows) were appearing in the search engine results page (SERP) without… Read More »Google is Playing With the Datelines in the SERP
Adding or optimizing new content to your law firm’s site, like a new blog post, landing page, or targeted page, is a, if not the,… Read More »Using Google Analytics to Target New Content