What is an Ingrained Call-to-Action?
An ingrained call-to-action (CTA) is an alternative to the common practice of dedicating an entire paragraph to urging readers to call or contact your law… Read More »What is an Ingrained Call-to-Action?
Blog
The Q&A Format for Legal Blog Articles
There are a lot of ways you can approach a legal blog article. You could write about a recent court decision, or break down a… Read More »The Q&A Format for Legal Blog Articles
2 Possible Themes from Google’s December Algorithm Update
Over the course of several days earlier this month, Google rolled out another update to its core algorithm. Lots of online marketing experts are calling… Read More »2 Possible Themes from Google’s December Algorithm Update
How to Leapfrog Your Competition By Scoring a Featured Snippet
One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the… Read More »How to Leapfrog Your Competition By Scoring a Featured Snippet
Blog Sample – Business Litigation and Recent Court Cases
One great source for a legal blog post is a recently decided court case in your law firm’s practice area. Not only does covering the… Read More »Blog Sample – Business Litigation and Recent Court Cases
Google Uses Surrounding Text to Determine Relevance in Outbound Links
At a recent Google SEO Office Hours session, Google Search guru John Mueller mentioned an interesting element of how the search engine’s algorithms work, when… Read More »Google Uses Surrounding Text to Determine Relevance in Outbound Links
Yes, Google Can Read Text in Images
We were surprised to find not one, but several online marketing people sharing stories on social media recently about “new developments in search engine optimization.”… Read More »Yes, Google Can Read Text in Images
Hyper Local SEO is Another Red Herring for Law Firm Marketing
There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law… Read More »Hyper Local SEO is Another Red Herring for Law Firm Marketing
Are Legal Directories Finally Dying?
We’ve been waiting for the day when legal directories finally start to get buried in the rankings for legal-related searches. While we’ve been waiting for… Read More »Are Legal Directories Finally Dying?
How SEO is Like Criminal Procedure and Mexican Food
Search engine optimization (SEO) can seem intimidating to lawyers who are making their first venture into online legal content marketing. There’s so much to think… Read More »How SEO is Like Criminal Procedure and Mexican Food
How is the Coronavirus Changing the Way People Use the Internet?
The coronavirus has upended nearly every aspect of human life, including how search engines work and how people are using them. Most of these changes… Read More »How is the Coronavirus Changing the Way People Use the Internet?
The Coronavirus Has Shown the Vitality of the Legal Blog
The coronavirus has had an impact on nearly every facet of American life, at this point. One of the things that has become vividly apparent… Read More »The Coronavirus Has Shown the Vitality of the Legal Blog