Engaging readers is getting more and more difficult, especially online. People want the information they’re looking for, they want it now, and they want it… Read More »4 Reasons to Use Lists in Legal Blog Posts
Every time you write and publish a legal blog post, your writing style, word choice, and topical content don’t just tell a story about the… Read More »The Devastating Repercussions of Misbranding Your Firm
Not so long ago, legal blogs were the crucial centerpiece of online marketing for law firms. Every firm that was serious about using the internet… Read More »What is the Role of the Legal Blog in Online Marketing, Today?
A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the… Read More »Readability Scores, SEO, and Legal Blogging
There will come a time where you want to add a table to your law firm’s website. Whether you’re a criminal defense attorney and you… Read More »Tips for Using Tables in a Legal Blog Post
Whether to use images in a legal blog post is a serious decision to make. On the one hand, an image can enliven the post… Read More »How to Write Yourself Into a Great Blog Image
Google recently announced that it no longer looked at a certain line of computer code to determine whether an article was only one installation in… Read More »Writing a Blog Series, Now that Google Ignores the Next/Previous Tag
Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is… Read More »Is Optimal Keyword Density a Red Herring?
Long ago, we discussed misinformation in online marketing studies and how some surveys were so poorly executed that the findings might as well be disregarded.… Read More »Another Blogging Study Turns Out to Be Useless
In our last week’s post, we wrote a blog sample for corporate and employment lawyers to highlight how a professionally written legal blog article can… Read More »2 Ways Our Legal Blogs Have Changed in the Last 3 Years
In our last couple of blog posts, we dealt with the new attorney advertising rules from the American Bar Association (ABA), and then delved into… Read More »Claims of Specialty in the ABA’s New Model Rule 7