Legal Blogging and Informational Searches
In a recent blog post, we went over the 3 types of search queries that a potential client for your law firm can make on… Read More »Legal Blogging and Informational Searches
SEO Terminology
Basics of Technical SEO
Search engine optimization (SEO) encapsulates a lot of different strategies to make your law firm’s website get a better ranking on targeted searches. Among these… Read More »Basics of Technical SEO
3 Types of Search Queries and Their Value to Your Firm
Google processes 40,000 search queries every second, worldwide. That’s 3.5 billion searches every day. 1.2 trillion every year. The sheer number of these queries is… Read More »3 Types of Search Queries and Their Value to Your Firm
Attorney Marketing 101: Keyword Basics
When you get on a search engine like Google or Bing and type something into the search bar, what you’re doing is entering a query.… Read More »Attorney Marketing 101: Keyword Basics
Attorney Marketing 101: Search Engine Marketing (SEM)
You’re an attorney, not a marketer. Just like you don’t expect your clients to come to the table with a full understanding of due process,… Read More »Attorney Marketing 101: Search Engine Marketing (SEM)
Attorney Advertising 101: Paid and Organic Traffic
Not all web traffic is the same. How people come to your website determine what kind of web traffic you’re getting. Some people come to… Read More »Attorney Advertising 101: Paid and Organic Traffic
Attorney Marketing 101: SERP Basics
If you’re investigating online marketing to make your law firm more profitable, then you’ve come across lots of technical and marketing jargon. All of the… Read More »Attorney Marketing 101: SERP Basics
Attorney Marketing 101: Long Tail Searches
When someone gets on their computer or phone and brings up Google to do a search, what they put into the search box will have… Read More »Attorney Marketing 101: Long Tail Searches
Search Engines are Complex Creatures
In two key ways, search engine optimization (SEO) and the law are very similar: Complexity, and uncertainty. Because of this unfortunate situation, getting a clear-cut,… Read More »Search Engines are Complex Creatures
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