Google image developments do not impact law firm SEO

Image SEO Developments, and Red Herrings

Long ago, we discussed how you can use images to score points in SEO (search engine optimization). Since then, things have changed. However, just because the online marketing world has moved does not mean that it will impact your law firm, and we think that this is the case with the recent developments in image Read more about Image SEO Developments, and Red Herrings[…]

SEO impact of Google My Business posts

SEO Impact of Posts on Google My Business

Google has been making efforts to let business owners—including law firm partners—easily advertise their business online. One of those efforts has been Google My Business, which allows verified owners (like a partner) of eligible businesses (like a law firm) quickly create a page that interested search engine users can interact with. Among the features that Read more about SEO Impact of Posts on Google My Business[…]

Google Security HTTPS

Google Prepares to Take Action Against Insecure Websites

At Myers Freelance, we focus our attention on writing legal blogs. However, because one of the biggest reasons for maintaining a legal blog is to market your law firm online through search engine optimization (SEO), we keep our ears to the ground to listen for developments in the world of SEO, too. If we didn’t, Read more about Google Prepares to Take Action Against Insecure Websites[…]

Social Media Backlinks Freshness

Backlinks and Social Media: It’s All About Freshness

In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a big deal for getting backlinks to your law firm’s website. However, those backlinks that you accumulate on social media sites like Facebook or Twitter don’t actually count for your site’s search Read more about Backlinks and Social Media: It’s All About Freshness[…]

Google Keeps Tinkering With Customer Review Program

Before we delve into online customer reviews, their placement on Google’s search engine results page (SERP), how they impact your click-through-rate and, therefore, your web traffic and search engine optimization (SEO), it’s important to keep these three things in mind: As a search engine, Google is a for-profit company that makes money off its advertising Read more about Google Keeps Tinkering With Customer Review Program[…]

Google Penalizes Interstitial Pop-Ups on Mobile

A lot of people use smartphones and mobile devices to search the internet. At this point, that isn’t news. We covered this point back in November, when we pointed out that 42% of internet traffic in the United States comes from a mobile device. Because mobile devices have screens of radically different sizes, and their Read more about Google Penalizes Interstitial Pop-Ups on Mobile[…]

Touchstones of Search Engines: Relevance and Importance

Marketing your law firm online might seem like a simple endeavor: You make a website, then you put stuff into it and reap the rewards as it launches to the top of the results. Unfortunately, search engines are constantly honing their practices. This makes it difficult to build the right website and fill it with Read more about Touchstones of Search Engines: Relevance and Importance[…]

2016’s Changes to SEM: Traditional Signals to User Intent

One of the most exciting and frustrating parts of marketing your law firm online is the speed at which search engines change. If you’re in the business, the constantly shifting landscape of search engine marketing (SEM) keeps you on your toes, and gives plenty of opportunities for some innovative maneuvering. If you’re not in the Read more about 2016’s Changes to SEM: Traditional Signals to User Intent[…]

Mobile Internet Usage Grows, but Not in the States

If you’re serious about maximizing the marketing potential of your law firm’s website, then you’ve probably kept your ear to the ground to catch the news in the search engine marketing world. You’ve probably heard of “mobilegeddon” – the trend towards using mobile devices to access the internet, rather than a computer – and the Read more about Mobile Internet Usage Grows, but Not in the States[…]

Google Updates and Negative SEO

The worlds of search engine marketing (SEM) and search engine optimization (SEO) evolve on a rapid basis, with new updates and significant changes happening seemingly every week. Recently, however, those updates were far more drastic than normal, with one of Google’s most hated and feared penalty getting a complete makeover. Now, we’re sorting through the Read more about Google Updates and Negative SEO[…]

Google Penguin

Google’s New Update, and How It Can Impact Your Firm

In some respects, the field of search engine optimization (SEO) is kind of like the field of law. How quickly SEO changes, though, is not one of them. SEO changes constantly. The rapid evolution of the field is why there are no good books on SEO: By the time the book gets printed, more than Read more about Google’s New Update, and How It Can Impact Your Firm[…]