Gavel and legal brief

Conversion Rates and PPC Ads

One of the most important pieces of information surrounding your website that can be tracked using analytics is your conversion rate. Generally, your website’s conversion rate is the percentage of your site’s visitors that end up “converting” into paying customers. In this way, your site’s conversion rate is basically how successful your law firm’s site Read more about Conversion Rates and PPC Ads[…]

Saturn Vue 2013 Google search without sidebar ads

Google Killed the Sidebar: What’s Happened Since?

In a recent blog post, we covered the news that Google had deleted sidebar ads. Now that it’s been a few weeks, search engine marketers and online advertisers are starting to see how the drastic move has impacted the online marketing field, including for law firms. Pay-Per-Click Advertising Gets More Expensive By eliminating the sidebar Read more about Google Killed the Sidebar: What’s Happened Since?[…]

Saturn Vue 2013 Google search without sidebar ads

Google Moves Paid Advertisements Out of Sidebar

Have you Googled anything recently? Notice a difference? Go Google “los angeles personal injury attorney,” or just click here and we’ll do it for you. The huge swath of white space on the right side of the search engine results page (SERP)? It used to be chock-full of pay-per-click (PPC) advertisements. Still don’t believe it? Here is Read more about Google Moves Paid Advertisements Out of Sidebar[…]

Organic search traffic

Attorney Advertising 101: Paid and Organic Traffic

Not all web traffic is the same. How people come to your website determine what kind of web traffic you’re getting. Some people come to your site through referral links – links to your site that are found elsewhere on the internet, including social media and news articles. Others enter your website URL directly, and Read more about Attorney Advertising 101: Paid and Organic Traffic[…]

How Google Makes Money: Google AdSense

Last week, we ran a blog post that dealt with Google’s main revenue generator, Google AdWords. AdWords is the program that allows people and businesses to buy space near the top of the search engine results page, jumping over the websites fighting for organic hits to promote their own. While there are many benefits that Read more about How Google Makes Money: Google AdSense[…]

Bing Logo

Why You Shouldn’t Neglect Bing in Your Firm’s Online Marketing Efforts

Google has defined the world of search engines for years, now. Its domination has been so total for so long that the word has become more of a verb than a proper noun. But that doesn’t mean that Google has to be the only target for your law firm’s online marketing efforts. In fact, there Read more about Why You Shouldn’t Neglect Bing in Your Firm’s Online Marketing Efforts[…]

How Google Makes Money: Google AdWords

How does Google make money? It might sound like a stupid question. Obviously, Google does make money, and lots of it. Back in October, 2014, Google was valued at $365 billion, and that total has only increased, allowing them to dominate the search engine market. But it’s not exactly intuitive. Searching on Google is free. Read more about How Google Makes Money: Google AdWords[…]

The Great Weakness of Pay Per Click Ad Campaigns

One of the basic tenets of online marketing and search engine marketing (SEM) is the fact that being ranked highly for a search means that more people will click on your site. Studies have shown, time and time again, that search results near the top of the page net more clicks than those further down. Read more about The Great Weakness of Pay Per Click Ad Campaigns[…]

Attorney Marketing 101: SERP Basics

If you’re investigating online marketing to make your law firm more profitable, then you’ve come across lots of technical and marketing jargon. All of the acronyms and lingo adds even more legwork to understanding the elements behind what’s a hugely important decision for your firm. The SERP One of the terms that you’re likely to Read more about Attorney Marketing 101: SERP Basics[…]

Inbound Marketing Carousel

Attorney Marketing 101: Inbound v. Outbound Marketing

Unfortunately, not everyone can be an expert at everything. We all have to pick our niches, and then rely on others to do the rest. With that in mind, it’s kind of strange that lawyers are expected to not only provide top notch legal work for their clients, but also market their law firm so Read more about Attorney Marketing 101: Inbound v. Outbound Marketing[…]