Google Security HTTPS

Google Prepares to Take Action Against Insecure Websites

At Myers Freelance, we focus our attention on writing legal blogs. However, because one of the biggest reasons for maintaining a legal blog is to market your law firm online through search engine optimization (SEO), we keep our ears to the ground to listen for developments in the world of SEO, too. If we didn’t, Read more about Google Prepares to Take Action Against Insecure Websites[…]

diluting ink in water shows how internal links weaken

Calls to Action, Penalties, and Link Dilution

In our last blog post, we reached way back into our archives to answer a question about a blog post we wrote last year. This ancient post had detailed the downfall of the call to action (CTA), the paragraph that often comes at the end of a legal blog post that urges readers to contact Read more about Calls to Action, Penalties, and Link Dilution[…]

monty python parrot keywords not dead

Keywords Are Not Dead

Many online marketers have been claiming for the past few months that keywords are no longer something that you need to pay attention to on the search engine optimization (SEO) front. According to them, keyword density – the word percentage of an article or blog post taken up by your targeted keywords – is no Read more about Keywords Are Not Dead[…]

Google Penalizes Interstitial Pop-Ups on Mobile

A lot of people use smartphones and mobile devices to search the internet. At this point, that isn’t news. We covered this point back in November, when we pointed out that 42% of internet traffic in the United States comes from a mobile device. Because mobile devices have screens of radically different sizes, and their Read more about Google Penalizes Interstitial Pop-Ups on Mobile[…]

risk of legal blogging

The Risks of Legal Blogging on Your Own

You’re an attorney. You know that the law is everywhere you look, regulating things in minute ways that are often overlooked. However, with your legal education, training, and practice, you’re confident that whatever legal issues you run up against are no match for your research skills. With that said, though, you’re also in the business Read more about The Risks of Legal Blogging on Your Own[…]

Outbound links

How Outbound Links Can Hurt Your Site, Too

Backlinks are one of the best ways to put up points on the search engine optimization (SEO) board. Whenever some other site links to yours, it signals to search engines that your site is relevant and important. However, as soon as search engine marketing professionals realized this, they started dropping links so quickly and in Read more about How Outbound Links Can Hurt Your Site, Too[…]

Google Updates and Negative SEO

The worlds of search engine marketing (SEM) and search engine optimization (SEO) evolve on a rapid basis, with new updates and significant changes happening seemingly every week. Recently, however, those updates were far more drastic than normal, with one of Google’s most hated and feared penalty getting a complete makeover. Now, we’re sorting through the Read more about Google Updates and Negative SEO[…]

Google Penguin

Google’s New Update, and How It Can Impact Your Firm

In some respects, the field of search engine optimization (SEO) is kind of like the field of law. How quickly SEO changes, though, is not one of them. SEO changes constantly. The rapid evolution of the field is why there are no good books on SEO: By the time the book gets printed, more than Read more about Google’s New Update, and How It Can Impact Your Firm[…]

Copyright logo

Google Reaches Milestones With Copyright Penalties

Plagiarism is not just something that mattered in school. Now, violating someone else’s copyright online can have serious repercussions on your law firm’s search engine ranking. Search engines like Google have taken the initiative to try preventing copyright violations by seriously penalizing websites that step on someone else’s copyrighted material. The extent to which Google Read more about Google Reaches Milestones With Copyright Penalties[…]

Why You Need a Mobile-Friendly Website

You don’t have to be an online marketing expert to see that more and more people are searching the web on their smartphones than ever before. Just stand at a crosswalk, or in line at your favorite take-out place. However, webpages don’t look the same on your phone as they do on your laptop. In Read more about Why You Need a Mobile-Friendly Website[…]

keyword stuffing word cloud

Attorney Marketing 101: Keyword Stuffing

Black hat search engine optimization (SEO) is exciting. In the heat of the moment, when the less-than-reputable tactic still works, there’s always a flurry of activity as search engine marketers try to figure out how best to use it, without being caught. When they do get caught, there’s the frantic struggle to minimize the impact Read more about Attorney Marketing 101: Keyword Stuffing[…]