There are several reasons why you should maintain a legal blog on your law firm’s website. One of them is to solidify your reputation as an expert in your field of law. While this is especially important if you’re blogging for referral clients by catering your blog’s content to other lawyers, lay readers also appreciate Read more about Blog Sample – Criminal Defense Attorney: Case Analysis[…]
In theory, when you write a legal blog post for your law firm’s website, your decision to cater to either direct or referral audiences should impact your writing style. This means writing in a way that either focuses on explaining complex legal topics for laypeople, or that focuses on providing in-depth legal analysis to impress Read more about How to Start Legal Blog Posts: Roadmaps and Introductions[…]
If there’s one important thing that lawyers need to remember about legal blogging, it’s this: Legal blogs are, first and foremost, a marketing tool. They are designed to make readers pick up the phone and call your office, whether by boosting your Google rankings through search engine optimization (SEO) or by enhancing your reputation as Read more about Legal Blogging for Lay Readers, and Onions[…]
Search engines look everywhere for signs that suggest the quality of your website. One of their go-to places to look for these signs is on other websites. If another website thinks your site is worth looking at, they’ll point to it with a backlink – a kind of bridge that sends readers from their site Read more about No-Follow Tags and Your Legal Blog[…]
As professional legal bloggers, we here at Myers Freelance read a lot of legal blogs. Obviously, some are better than others. However, one thing that we see again and again and again – especially on legal blogs that focus on scoring search engine optimization (SEO) points over educating readers – is a complete lack of Read more about Theory and Practice of External Linking[…]
Writing legal blog posts, just like any kind of writing, is a skill. Just like any other skill, there are hundreds or even thousands of little “rules” or “guidelines” to keep in mind that can make you write better. Regardless of whether you want your blog to focus on showing off your legal chops or Read more about 4 Random Tips for Writing Legal Blogs[…]
If you’re exploring whether to market your legal firm online – or even if you’ve just made the decision to invest more into your online marketing efforts – one of the main questions you need to ask and answer is this: “Who are most of my firm’s clients?” Understanding where your current clients come from Read more about Legal Blogging for Direct and Referral Audiences[…]
When you write a legal blog post, you’re bound to include links to other sites and pages. Some of these are external links, taking your reader to a page that is not on your law firm’s website. Others are internal links, bringing your reader to somewhere else on your own domain. Depending on your content Read more about Should Links Open in a New Tab?[…]
Whenever you update your legal blog, you’re either writing evergreen or topical content. If you’re writing topical content, then it should be a recent development in your field of law. This often means you’re relying on news sources and linking to media outlets for their journalism and reporting. Unfortunately, not all news sources are the Read more about Fake News and Levels of Journalism[…]
Making the decision to invest in your law firm’s online marketing is a big one. The truth of this statement will show itself once you start investigating what’s the best way to go about it. While there are a few general points of consensus, like that it’s important to maintain a blog, even these points Read more about Why Really Long Blog Posts are Overrated[…]
One of the biggest goals of marketing your law firm online is connecting with a new group of potential clients. The key word here, though, is connecting. If your marketing efforts reach out to new clientele, but then alienate them, it’s a negative in the long run because you’ve both missed the opportunity to bring Read more about How to Handle Christmas in Your Legal Blog[…]