Google image developments do not impact law firm SEO

Image SEO Developments, and Red Herrings

Long ago, we discussed how you can use images to score points in SEO (search engine optimization). Since then, things have changed. However, just because the online marketing world has moved does not mean that it will impact your law firm, and we think that this is the case with the recent developments in image Read more about Image SEO Developments, and Red Herrings[…]

Headers in legal blog posts help readers and SEO

Headers: Helping Readers Help Your SEO

We’ve devoted several of our most recent posts to talking about headers. First, we reviewed the basics of headers, including how they were just lines of computer code, rather than an inherently different font style. Then we covered how headers help your legal blog’s SEO by signaling to search engines what a post, article, or Read more about Headers: Helping Readers Help Your SEO[…]

headers in legal blog posts improve SEO

Headers Help Your Legal Blog’s SEO

Headings are not the sexiest things to talk about when it comes to legal blogging. However, they can be crucially important for your legal blog’s performance on both the search engine optimization (SEO) front and on the reader experience front. Therefore, we’ve devoted a small handful of blog posts to headers, what they are, and Read more about Headers Help Your Legal Blog’s SEO[…]

Search engines see computer code rather than headings in a legal blog post

Headers: The Basics and a Misconception

When you write a legal blog post, you’ll have the option of including a variety of different formatting options to break the post up into smaller segments and signal slight changes in the topic of the post. These are headers. Headers can score SEO points directly, and can also help readers in ways that score SEO Read more about Headers: The Basics and a Misconception[…]

SEO impact of Google My Business posts

SEO Impact of Posts on Google My Business

Google has been making efforts to let business owners—including law firm partners—easily advertise their business online. One of those efforts has been Google My Business, which allows verified owners (like a partner) of eligible businesses (like a law firm) quickly create a page that interested search engine users can interact with. Among the features that Read more about SEO Impact of Posts on Google My Business[…]

Branded searches get the warmest leads in online legal marketing

Attorney Marketing 101: Branded Searches

When you set out to market your law firm to potential clients who use search engines, there are a nearly infinite number of keywords and phrases that you can target. The ones that you aim for should be at the center of the content that you write in your legal blog. Among these targeted keywords Read more about Attorney Marketing 101: Branded Searches[…]

Negative SEO pops the balloon of online prominence

A Local Politician’s Failed Attempt at Negative SEO

Much of the world of search engine optimization (SEO) is about making your website move up in the rankings. However, your ranking does not just depend on your own site; it also depends on the other sites you’re competing against. Yes, just like in law school, search engines grade on a curve. This raises the Read more about A Local Politician’s Failed Attempt at Negative SEO[…]

Yellow pages legal directory lawyer marketing

Study Reveals Persistence of Legal Directories in Search Results

We recently conducted a study, which found that, out of the top three legal websites for a vanity keyword search in Google for criminal defense attorneys in the 50 largest cities in the U.S., 72% of the sites hosted a legal blog. While our study might not have been perfect, it did stress how legal Read more about Study Reveals Persistence of Legal Directories in Search Results[…]

Weaknesses in SEM Study on Legal Blogging

Full Disclosure: Weak Points In Our Study

Conducting studies in search engine marketing (SEM) is difficult, and we at Myers Freelance know it. Search engines change rapidly and without notice, and have a significant incentive to keep the details of those changes a secret. What works one day is not guaranteed to work, the next, and the complexities of the industry make Read more about Full Disclosure: Weak Points In Our Study[…]

Legal Blogging Helps Rankings

Recent Study Shows How Legal Blogging Helps Your Ranking

In last week’s blog post, we revealed a recent study we had conducted here at Myers Freelance. In the study, we looked at the top three criminal defense attorney websites for each of the largest 50 cities in the United States and asked, “Do they have a legal blog?” 72% of them did. 23% of Read more about Recent Study Shows How Legal Blogging Helps Your Ranking[…]

Search Engine Marketing Study Law Blogs in Top Ranking Firm Pages

How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?

At Myers Freelance, we ask a lot of questions about search engine marketing (SEM), in large part because, well, we’re skeptics. We like facts. We put statistical accuracy in high regard. We think that a potentially misleading figure is worse than no figure at all, because it can pull you down the wrong path, rather Read more about How Often Do Top-Ranking Law Firm Sites Host Legal Blogs?[…]