Legal Marketing

Of course, everything we do is legal marketing. Here we cover some of the field’s basic ideas and core concepts that will keep coming up.

Yellow pages legal directory lawyer marketing

Are Legal Directories Finally Dying?

by Myers Freelance
June 29, 2020

We’ve been waiting for the day when legal directories finally start to get buried in the rankings for legal-related searches. While we’ve been waiting for… Read More »Are Legal Directories Finally Dying?

Online legal content marketing can attract clients to your firm

How is the Coronavirus Changing the Way People Use the Internet?

by Myers Freelance
April 27, 2020

The coronavirus has upended nearly every aspect of human life, including how search engines work and how people are using them. Most of these changes… Read More »How is the Coronavirus Changing the Way People Use the Internet?

How Much of Your Web Traffic Comes from Organic Results?

by Myers Freelance
January 20, 2020January 19, 2020

We get it: Potential clients look for law firms to hire online, and they tend to start their hunt with a search engine like Google.… Read More »How Much of Your Web Traffic Comes from Organic Results?

The many titles in legal content writing and marketing

All the Different Legal Marketing Job Titles, Explained

by Myers Freelance
January 13, 2020January 21, 2020

Marketing a company online is not an easy endeavor – at least, if you want to make sure you do it right, avoid mistakes, and… Read More »All the Different Legal Marketing Job Titles, Explained

The Risks of Letting Someone Else Republish Your Legal Blog Article

by Myers Freelance
December 30, 2019

You will know that you are creating a successful legal blog when other online marketers start reaching out to capitalize on your success. They will… Read More »The Risks of Letting Someone Else Republish Your Legal Blog Article

How Google’s SERP Has Changed in 4 Years

by Myers Freelance
December 2, 2019

We reiterate, perhaps entirely too often, that search engines change on a near constant basis. Whether the alteration affects how the search engine’s algorithms find… Read More »How Google’s SERP Has Changed in 4 Years

Linking to the official state statutes is important for SEO

Why You Should Only Use Online Statutes Hosted by the State

by Myers Freelance
November 11, 2019November 11, 2019

When writing a legal blog, it’s just a matter of time before you’ll have to cite to a statute or regulation. We’ve already discussed how… Read More »Why You Should Only Use Online Statutes Hosted by the State

Bounce Rates Can Detect Website Problems

Using High Bounce Rates to Detect Bigger Website Issues

by Myers Freelance
November 4, 2019

We’ve covered bounce rate before. That post, however, focused on the fact that a “good” bounce rate depends on the context surrounding your website. Here,… Read More »Using High Bounce Rates to Detect Bigger Website Issues

3 Reasons to Fix Broken Outbound Links in Your Legal Blog

by Myers Freelance
October 21, 2019

The internet is constantly in flux. Website owners can delete their site, migrate to a new domain, delete old articles, or move them into archive… Read More »3 Reasons to Fix Broken Outbound Links in Your Legal Blog

Consequences of misbranding your law firm's character

The Devastating Repercussions of Misbranding Your Firm

by Myers Freelance
September 23, 2019

Every time you write and publish a legal blog post, your writing style, word choice, and topical content don’t just tell a story about the… Read More »The Devastating Repercussions of Misbranding Your Firm

Competitive Keyword Advertising Reaches the Legal Field

by Myers Freelance
September 16, 2019

Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm… Read More »Competitive Keyword Advertising Reaches the Legal Field

How does legal blogging fit into online marketing

What is the Role of the Legal Blog in Online Marketing, Today?

by Myers Freelance
August 19, 2019August 18, 2019

Not so long ago, legal blogs were the crucial centerpiece of online marketing for law firms. Every firm that was serious about using the internet… Read More »What is the Role of the Legal Blog in Online Marketing, Today?

Freshness Update Applied to Featured Snippets on Google

Google’s Freshness Update Gets Applied to Featured Snippets

by Myers Freelance
August 5, 2019

Google is constantly rolling out new tweaks to its algorithms to give search engine users the results they’re really looking for. The most recent target… Read More »Google’s Freshness Update Gets Applied to Featured Snippets

Targeted legal pages have led to a resurgence in keyword research

Targeted Pages and a Resurgence in Keyword Research

by Myers Freelance
July 22, 2019July 23, 2019

Search engines change, often very quickly. Those sudden changes – a tweak in Google’s algorithms that promote some types of content at the expense of… Read More »Targeted Pages and a Resurgence in Keyword Research

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