Aggressive advertisements in Times Square

2 Possible Themes from Google’s December Algorithm Update

Over the course of several days earlier this month, Google rolled out another update to its core algorithm. Lots of online marketing experts are calling it a major change, and have seen a lot of fluctuation in the rankings from it. However, SEO pros are still struggling to pinpoint commonalities between the sites that have Read more about 2 Possible Themes from Google’s December Algorithm Update[…]

Featured snippets leapfrog competition in SEO

How to Leapfrog Your Competition By Scoring a Featured Snippet

One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the search engine results page (SERP) are held in place by the traffic they receive because they are ranked so well. Ranking near the top of the page nets more visitors, Read more about How to Leapfrog Your Competition By Scoring a Featured Snippet[…]

Google Looks at Surrounding Text for Links

Google Uses Surrounding Text to Determine Relevance in Outbound Links

At a recent Google SEO Office Hours session, Google Search guru John Mueller mentioned an interesting element of how the search engine’s algorithms work, when it comes to links. For lawyers, the phenomenon is a familiar one, seen every day in WestLaw or Lexis Nexis. Google Looks at Surrounding Text to Gauge a Link’s Relevance Read more about Google Uses Surrounding Text to Determine Relevance in Outbound Links[…]

Hyper local SEO is a red herring for law firm marketing

Hyper Local SEO is Another Red Herring for Law Firm Marketing

There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law firms can concentrate their marketing dollars on the potential clients in their vicinity, rather than those who are far away and are less likely to pick up the phone and Read more about Hyper Local SEO is Another Red Herring for Law Firm Marketing[…]

Search engine optimization SEO is a lot like criminal procedure and this burrito

How SEO is Like Criminal Procedure and Mexican Food

Search engine optimization (SEO) can seem intimidating to lawyers who are making their first venture into online legal content marketing. There’s so much to think about: How many internal links should I include in a legal blog post? How should I link to a state statute? What anchor text should I use? Should I link Read more about How SEO is Like Criminal Procedure and Mexican Food[…]

Google insinuates it has blocked negative SEO backlink schemes

Does Google Think It’s Beaten the Backlink Blitz?

One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO) professionals and other people who run a website. Some of the things that Mueller says during these relatively informal sessions, though, can seem to tip Google’s hand and reveal important Read more about Does Google Think It’s Beaten the Backlink Blitz?[…]

Law firms do not compete against Google yet

Zero-Click Searches and Why Law Firms Aren’t Competing Against Google

One of the most disturbing trends in the search engine optimization (SEO) world today is the fallout from Google’s attempts to answer as many search queries as possible from the search engine results page (SERP). The intent is honorable enough: Give search engine users the answers they want, as quickly as possible, whenever feasible. The Read more about Zero-Click Searches and Why Law Firms Aren’t Competing Against Google[…]

BERT helps Google better understand context in language

How BERT Can Impact Online Legal Marketing

The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update to its core algorithm. That update is technically called Bidirectional Encoder Representations from Transformers, but has shortened to BERT because it kind of has to be and doing so does Read more about How BERT Can Impact Online Legal Marketing[…]

Broken Outbound Links Can Hurt SEO

3 Reasons to Fix Broken Outbound Links in Your Legal Blog

The internet is constantly in flux. Website owners can delete their site, migrate to a new domain, delete old articles, or move them into archive folders. If you’ve linked to one of those sites or pages from your law firm’s blog, your link will be broken. If a reader clicks on it, they’ll be presented Read more about 3 Reasons to Fix Broken Outbound Links in Your Legal Blog[…]

Google relaxes rules on H1 tags

Google Has Loosened H1 Rules, But Legal Blogging Stays the Same

The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on H1 tags were much more relaxed than they used to be. While relaxing the rules of online content writing is always a good thing to hear, the insinuations that come Read more about Google Has Loosened H1 Rules, But Legal Blogging Stays the Same[…]

Link depth for old online content grows

Link Depth and the Trend Towards New Online Content

In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of logistical pages that are not blog posts, and their blog articles are far from the site’s home page. That second issue did not surprise us, given the slow evolution in Read more about Link Depth and the Trend Towards New Online Content[…]

Digging for old blog posts hurts your SEO

Study Finds Lots of Blogs Have Basic Structural Problems

A new study looked at how blogs tend to be structured. While the data sample is small, it does suggest 2 concrete takeaways that can undermine your legal blog’s potential on the SEO (search engine optimization) front. Ensuring that you are not making these same mistakes can drastically help the strength of your law firm’s Read more about Study Finds Lots of Blogs Have Basic Structural Problems[…]