Call to action internal links

Internal Links and Calls to Action

Over a year ago – decades, in the world of search engine marketing (SEM) – we discussed the downfall of the call to action. When you’re writing online, including for a legal blog, the “call to action” (or “CTA”) is the paragraph that typically comes at the end of the blog post, urging readers to Read more about Internal Links and Calls to Action[…]

Social Media Strategy Backlinks

Backlinks and Social Media: Strategies

Our last two blog posts have delved into the conundrum of something that we glossed over last year: The value of backlinks on social media for search engine optimization (SEO). Here’s a summary and recap of where we’ve been, so far. Where We’ve Been: Social Media, Backlinks, and Freshness Our first post in this three-part Read more about Backlinks and Social Media: Strategies[…]

Social Media Backlinks Freshness

Backlinks and Social Media: It’s All About Freshness

In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a big deal for getting backlinks to your law firm’s website. However, those backlinks that you accumulate on social media sites like Facebook or Twitter don’t actually count for your site’s search Read more about Backlinks and Social Media: It’s All About Freshness[…]

Social Media Backlinks Nofollow Tags

Backlinks and Social Media: The Basics

Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However, as search engines shift from using traditional signals to user intent indicia to rank pages, more needs to be said on the power of social media to impact your efforts Read more about Backlinks and Social Media: The Basics[…]

Metrics for Valuing Legal Blog

How to Tell Whether Your Legal Blog is Bringing in Clients

You’ve cut the ribbon on your law firm’s website and started investing in marketing your firm online. Several landing pages on your site describe your firm’s practice areas, and your contact page is up and running. However, you’re far from the top of the rankings on Google, so you started keeping a legal blog to Read more about How to Tell Whether Your Legal Blog is Bringing in Clients[…]

Legal Blogging for Long Tail Keywords

Legal Blogging and the Limits of Long Tail Keywords

Long ago in our blog, we covered the basics of long tail searches. In essence, whenever someone gets on a search engine like Google and puts in a search query, the words that they use fall on a spectrum of specificity – some queries will have a low level of specificity, like “car,” while others Read more about Legal Blogging and the Limits of Long Tail Keywords[…]

Legal Blogging Onion Metaphor

Legal Blogging for Lay Readers, and Onions

If there’s one important thing that lawyers need to remember about legal blogging, it’s this: Legal blogs are, first and foremost, a marketing tool. They are designed to make readers pick up the phone and call your office, whether by boosting your Google rankings through search engine optimization (SEO) or by enhancing your reputation as Read more about Legal Blogging for Lay Readers, and Onions[…]

F Hashtag Minor

Twitter’s Hashtags, and How Lawyers Should be Using Them

Social media is an excellent way to help out your online marketing cause. Not only is it a great way to engage your audience and spread word of your law firm and your legal blog, but you can also use social media to build a healthy backlink portfolio that helps you on the search engine Read more about Twitter’s Hashtags, and How Lawyers Should be Using Them[…]

No-Follow Tags Stop Search Engine Crawlers

No-Follow Tags and Your Legal Blog

Search engines look everywhere for signs that suggest the quality of your website. One of their go-to places to look for these signs is on other websites. If another website thinks your site is worth looking at, they’ll point to it with a backlink – a kind of bridge that sends readers from their site Read more about No-Follow Tags and Your Legal Blog[…]

uncle sam pointing as external link in legal blog

Theory and Practice of External Linking

As professional legal bloggers, we here at Myers Freelance read a lot of legal blogs. Obviously, some are better than others. However, one thing that we see again and again and again – especially on legal blogs that focus on scoring search engine optimization (SEO) points over educating readers – is a complete lack of Read more about Theory and Practice of External Linking[…]