No-Follow Tags Stop Search Engine Crawlers

No-Follow Tags and Your Legal Blog

Search engines look everywhere for signs that suggest the quality of your website. One of their go-to places to look for these signs is on other websites. If another website thinks your site is worth looking at, they’ll point to it with a backlink – a kind of bridge that sends readers from their site Read more about No-Follow Tags and Your Legal Blog[…]

uncle sam pointing as external link in legal blog

Theory and Practice of External Linking

As professional legal bloggers, we here at Myers Freelance read a lot of legal blogs. Obviously, some are better than others. However, one thing that we see again and again and again – especially on legal blogs that focus on scoring search engine optimization (SEO) points over educating readers – is a complete lack of Read more about Theory and Practice of External Linking[…]

Google Keeps Tinkering With Customer Review Program

Before we delve into online customer reviews, their placement on Google’s search engine results page (SERP), how they impact your click-through-rate and, therefore, your web traffic and search engine optimization (SEO), it’s important to keep these three things in mind: As a search engine, Google is a for-profit company that makes money off its advertising Read more about Google Keeps Tinkering With Customer Review Program[…]

monty python parrot keywords not dead

Keywords Are Not Dead

Many online marketers have been claiming for the past few months that keywords are no longer something that you need to pay attention to on the search engine optimization (SEO) front. According to them, keyword density – the word percentage of an article or blog post taken up by your targeted keywords – is no Read more about Keywords Are Not Dead[…]

Writing tips for legal blogging

4 Random Tips for Writing Legal Blogs

Writing legal blog posts, just like any kind of writing, is a skill. Just like any other skill, there are hundreds or even thousands of little “rules” or “guidelines” to keep in mind that can make you write better. Regardless of whether you want your blog to focus on showing off your legal chops or Read more about 4 Random Tips for Writing Legal Blogs[…]

landing pages different than this call to action

How Landing Pages and Calls to Action Are Similar

Two phrases that are constantly thrown around in online marketing circles are landing pages and a call to action. Understanding the differences between them can help you see how each one serves its own purpose in your law firm’s online marketing funnel. However, seeing how these two elements are similar can also help you develop Read more about How Landing Pages and Calls to Action Are Similar[…]

how to get started on twitter

Your Firm’s Twitter Game: The Early Stages

Having an online presence is quickly becoming a must for all law firms. Without it, you’re relying on traditional forms of advertising that you either can’t fully control, like word-of-mouth advertising, or that only target the audience you want by coincidence, like a TV commercial or roadside billboard. In addition to legal blogging, social media Read more about Your Firm’s Twitter Game: The Early Stages[…]

different audiences require different legal blog styles

Legal Blogging for Direct and Referral Audiences

If you’re exploring whether to market your legal firm online – or even if you’ve just made the decision to invest more into your online marketing efforts – one of the main questions you need to ask and answer is this: “Who are most of my firm’s clients?” Understanding where your current clients come from Read more about Legal Blogging for Direct and Referral Audiences[…]

online marketing funnel for law firms

Your Firm’s Online Marketing Funnel

In one of our recent blog posts, we investigated the difference between blog posts and landing pages, and discussed their roles in the marketing funnel. The analogy of the marketing funnel, though, goes much deeper than just blog posts and landing pages. It also deals with all of the different kinds of search queries and Read more about Your Firm’s Online Marketing Funnel[…]

targeting millennials with legal blogs

How to Attract Millennials to Your Firm and Why It Works

Millennials (people aged between 18-34) get blamed for a lot. From stagnating the economy through their declining homeownership rates or lack of retirement saving to making Hillary Clinton lose the election to tanking the Olympics to leaking information in the Trump administration to killing the soap bar industry to killing the light yogurt industry to Read more about How to Attract Millennials to Your Firm and Why It Works[…]