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Twitter’s Hashtags, and How Lawyers Should be Using Them

Social media is an excellent way to help out your online marketing cause. Not only is it a great way to engage your audience and spread word of your law firm and your legal blog, but you can also use social media to build a healthy backlink portfolio that helps you on the search engine Read more about Twitter’s Hashtags, and How Lawyers Should be Using Them[…]

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Your Firm’s Twitter Game: The Early Stages

Having an online presence is quickly becoming a must for all law firms. Without it, you’re relying on traditional forms of advertising that you either can’t fully control, like word-of-mouth advertising, or that only target the audience you want by coincidence, like a TV commercial or roadside billboard. In addition to legal blogging, social media Read more about Your Firm’s Twitter Game: The Early Stages[…]

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How to Attract Millennials to Your Firm and Why It Works

Millennials (people aged between 18-34) get blamed for a lot. From stagnating the economy through their declining homeownership rates or lack of retirement saving to making Hillary Clinton lose the election to tanking the Olympics to leaking information in the Trump administration to killing the soap bar industry to killing the light yogurt industry to Read more about How to Attract Millennials to Your Firm and Why It Works[…]

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Attorney Marketing 101: Permalink Structures

The process of optimizing your law firm’s website for search engines involves so many factors that you can think of it as a totality of the circumstances test. Some of these factors, like the quality of your content and your backlink portfolio, are crucially important to boost your site’s rankings. Other factors, like the alt Read more about Attorney Marketing 101: Permalink Structures[…]

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How to Use Social Media to Build Backlinks

There are a lot of elements to search engine optimization (SEO). Search engines are incredibly complex and, to make matters worse, change constantly to maximize their users’ experience. It shouldn’t come as a surprise that optimizing your site’s performance in these search engines is complex and ever-changing, as well. In a recent blog post, we Read more about How to Use Social Media to Build Backlinks[…]

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Attorney Marketing 101: Search Engine Marketing (SEM)

You’re an attorney, not a marketer. Just like you don’t expect your clients to come to the table with a full understanding of due process, or res judicata, or respondeat superior, you shouldn’t be expected to completely comprehend SEM, SERPs, or bounce rates before having a discussion about your firm’s online marketing efforts. It’s precisely Read more about Attorney Marketing 101: Search Engine Marketing (SEM)[…]