Trademarks and competitive keyword ads square off in new Google lawsuit

Competitive Keyword Advertisements v. Trademarks

This is the second installment in a legal blog series about a lawsuit against Google over competitive keyword marketing. The first installment provided the background information, covering keywords, competitive keyword advertising, and the facts of the case. Here, we discuss the implications of the lawsuit between Edible Arrangements and Google, the likely outcome, and how Read more about Competitive Keyword Advertisements v. Trademarks[…]

Edible Arrangements sues Google over the SEO technique of competitive keyword advertising

Competitive Keyword Ads Go to Court: Edible Arrangements v. Google

This is the first installment of a legal blog series dealing with an ongoing lawsuit focused on competitive keyword marketing. The second and final installment, which predicts the outcome of the lawsuit and the possible implications, can be found here. Well over a year ago, we described a state split in the online legal marketing Read more about Competitive Keyword Ads Go to Court: Edible Arrangements v. Google[…]

Yoast SEO and Keywords

How Yoast Actually Handles Keywords

If you’ve decided to market your law firm online, the first thing you’ll do in the execution stage is to create a website. Unless you’re investing heavily in the venture and contracting with a full-service website provider, you’ll probably put together a WordPress site (even if you do pay someone else to build your site, Read more about How Yoast Actually Handles Keywords[…]

Bold keywords likely do not help SEO for legal blogs

Should You Italicize or Bold the Keywords in Your Legal Blog?

As professional legal bloggers, we read a lot of legal blogs and see lots of techniques being used. One that we see constantly is the bolding of keywords. Some of the most egregious examples look like this: “As personal injury lawyers, the attorneys at [law firm’s name] seek to help our clients get the compensation Read more about Should You Italicize or Bold the Keywords in Your Legal Blog?[…]

Blog sample criminal defense cell phone carpenter v us

Blog Sample – Criminal Defense Attorney: Case Analysis

There are several reasons why you should maintain a legal blog on your law firm’s website. One of them is to solidify your reputation as an expert in your field of law. While this is especially important if you’re blogging for referral clients by catering your blog’s content to other lawyers, lay readers also appreciate Read more about Blog Sample – Criminal Defense Attorney: Case Analysis[…]

Call to action internal links

Internal Links and Calls to Action

Over a year ago – decades, in the world of search engine marketing (SEM) – we discussed the downfall of the call to action. When you’re writing online, including for a legal blog, the “call to action” (or “CTA”) is the paragraph that typically comes at the end of the blog post, urging readers to Read more about Internal Links and Calls to Action[…]

Social Media Backlinks Nofollow Tags

Backlinks and Social Media: The Basics

Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However, as search engines shift from using traditional signals to user intent indicia to rank pages, more needs to be said on the power of social media to impact your efforts Read more about Backlinks and Social Media: The Basics[…]

Legal Blogging for Long Tail Keywords

Legal Blogging and the Limits of Long Tail Keywords

Long ago in our blog, we covered the basics of long tail searches. In essence, whenever someone gets on a search engine like Google and puts in a search query, the words that they use fall on a spectrum of specificity – some queries will have a low level of specificity, like “car,” while others Read more about Legal Blogging and the Limits of Long Tail Keywords[…]

No-Follow Tags Stop Search Engine Crawlers

No-Follow Tags and Your Legal Blog

Search engines look everywhere for signs that suggest the quality of your website. One of their go-to places to look for these signs is on other websites. If another website thinks your site is worth looking at, they’ll point to it with a backlink – a kind of bridge that sends readers from their site Read more about No-Follow Tags and Your Legal Blog[…]

uncle sam pointing as external link in legal blog

Theory and Practice of External Linking

As professional legal bloggers, we here at Myers Freelance read a lot of legal blogs. Obviously, some are better than others. However, one thing that we see again and again and again – especially on legal blogs that focus on scoring search engine optimization (SEO) points over educating readers – is a complete lack of Read more about Theory and Practice of External Linking[…]

folder browser tabs

Should Links Open in a New Tab?

When you write a legal blog post, you’re bound to include links to other sites and pages. Some of these are external links, taking your reader to a page that is not on your law firm’s website. Others are internal links, bringing your reader to somewhere else on your own domain. Depending on your content Read more about Should Links Open in a New Tab?[…]