Social Media Strategy Backlinks

Backlinks and Social Media: Strategies

Our last two blog posts have delved into the conundrum of something that we glossed over last year: The value of backlinks on social media for search engine optimization (SEO). Here’s a summary and recap of where we’ve been, so far. Where We’ve Been: Social Media, Backlinks, and Freshness Our first post in this three-part Read more about Backlinks and Social Media: Strategies[…]

Social Media Backlinks Freshness

Backlinks and Social Media: It’s All About Freshness

In our last blog post, we went over the basics of backlinks on social media. In essence, having a vibrant social media campaign is a big deal for getting backlinks to your law firm’s website. However, those backlinks that you accumulate on social media sites like Facebook or Twitter don’t actually count for your site’s search Read more about Backlinks and Social Media: It’s All About Freshness[…]

Social Media Backlinks Nofollow Tags

Backlinks and Social Media: The Basics

Well over a year ago, we went over the value of having at least some social media presence to build backlinks to your site. However, as search engines shift from using traditional signals to user intent indicia to rank pages, more needs to be said on the power of social media to impact your efforts Read more about Backlinks and Social Media: The Basics[…]

F Hashtag Minor

Twitter’s Hashtags, and How Lawyers Should be Using Them

Social media is an excellent way to help out your online marketing cause. Not only is it a great way to engage your audience and spread word of your law firm and your legal blog, but you can also use social media to build a healthy backlink portfolio that helps you on the search engine Read more about Twitter’s Hashtags, and How Lawyers Should be Using Them[…]

how to get started on twitter

Your Firm’s Twitter Game: The Early Stages

Having an online presence is quickly becoming a must for all law firms. Without it, you’re relying on traditional forms of advertising that you either can’t fully control, like word-of-mouth advertising, or that only target the audience you want by coincidence, like a TV commercial or roadside billboard. In addition to legal blogging, social media Read more about Your Firm’s Twitter Game: The Early Stages[…]

reading other legal blogs

Should You Read Other Legal Blogs?

If you’re marketing your law firm online and you’re in an even remotely competitive area, you can rest assured that someone else out there is already maintaining a legal blog. Because lawyers can be a very close-knit group, there’s a significant chance that you even know the attorney behind the blog. So how do you Read more about Should You Read Other Legal Blogs?[…]

gymnast sticking a landing

Landing Pages in Focus

Landing pages occupy a unique and crucial niche in the online legal marketing world. They can be used to rank highly for some of the most basic keywords in your search engine optimization (SEO) strategy. They can also serve as an important part of your online marketing funnel, turning interested clients into paying clients. But Read more about Landing Pages in Focus[…]

Indexed Pages, Big Websites, and Rankings

Search engine marketing is a bit like a rabbit hole. Once you start reading about it and researching how you can better market your law firm online, it’s easy to start tumbling head over heels in information and lessons that often seem contradictory. It’s easy to get confused and wish there was an easy and Read more about Indexed Pages, Big Websites, and Rankings[…]

2016’s Changes to SEM: Traditional Signals to User Intent

One of the most exciting and frustrating parts of marketing your law firm online is the speed at which search engines change. If you’re in the business, the constantly shifting landscape of search engine marketing (SEM) keeps you on your toes, and gives plenty of opportunities for some innovative maneuvering. If you’re not in the Read more about 2016’s Changes to SEM: Traditional Signals to User Intent[…]

Outbound links

How Outbound Links Can Hurt Your Site, Too

Backlinks are one of the best ways to put up points on the search engine optimization (SEO) board. Whenever some other site links to yours, it signals to search engines that your site is relevant and important. However, as soon as search engine marketing professionals realized this, they started dropping links so quickly and in Read more about How Outbound Links Can Hurt Your Site, Too[…]

Google Updates and Negative SEO

The worlds of search engine marketing (SEM) and search engine optimization (SEO) evolve on a rapid basis, with new updates and significant changes happening seemingly every week. Recently, however, those updates were far more drastic than normal, with one of Google’s most hated and feared penalty getting a complete makeover. Now, we’re sorting through the Read more about Google Updates and Negative SEO[…]