In our last blog post, we summarized three important reader metrics that search engines monitor and use to determine if your law firm’s webpage is relevant and important to a search query. One of the most important of these reader metrics is simply the number of viewers who flock to your post: Search engines see Read more about Escaping the Terrible Cycle of Web Traffic and Rankings[…]
Long ago, we mentioned how search engine algorithms were moving away from traditional ranking signals and towards indications of user intent. This was some pretty big picture stuff in the world of search engine optimization (SEO). In that post, we noted that lots of different pieces in the SEO puzzle were being moved just a Read more about 3 Reader Metrics You Need to Understand[…]
There are two ways to appease the search engine gods: With content, and with a well-functioning website. These two types of search engine optimization (SEO), though, are not created equally. We’ve been saying it between the lines for years, now: Exceptional content will always trump even the most technically proficient website. Finally, Google has openly Read more about Google: Flawless Technical SEO Cannot Cover Up Bad Content[…]
We may be legal writers at Myers Freelance, but an important part of your legal blog is its images. The decision to use images or not is going to be one of the first decisions you make, and you will follow through on that decision or change course on every legal blog post you add Read more about Do You Need Images in Your Legal Blog?[…]
There’s a lot of lingo in search engine optimization (SEO) and online marketing that makes the field alienating for attorneys and lawyers. At times, it’s like reading code. When it’s literally computer code it’s less frustrating because you know there’s only so much you can do to put that into plain English. But when the Read more about Attorney Marketing 101: 4 Error Codes You Need to Know[…]
Search engines are in the business of finding users relevant and important websites for a given search query, and then selling ad space on the search engine results page (SERP). Of course, this means that search engines need to provide solid results for the queries they get, or else their users would decide that a Read more about The Risks of Quid Pro Quo Link Schemes[…]
We’ve dealt with the prevalence of mobile internet use in the past on our blog. Often, our posts deal with the most recent industry developments that scream about how the moment when mobile devices take over the internet is nigh. Typically, our response has been that law firms and lawyers intent on marketing their services Read more about The Intersection of Local and Mobile Searches[…]
Over the past couple of months, we’ve checked in on one of the most overlooked aspects of Google’s search engine algorithm: The human search quality raters. These search quality raters are people paid by Google to perform specific searches and then, as their name would imply, rate the results. While this feedback does not impact Read more about 3 Takeaways from New Search Quality Rater Guidelines[…]
Long ago, we discussed misinformation in online marketing studies and how some surveys were so poorly executed that the findings might as well be disregarded. We focused on one study in particular, which looked at an important question: Whether having a targeted keyword in a site’s URL improved its ranking for that keyword. However, the Read more about Another Blogging Study Turns Out to Be Useless[…]
Our last two blog posts have been a bit of a blog series: First, we wrote a blog sample for corporate and employment lawyers. Then, we compared that post to our first blog sample from more than three years ago to highlight two important ways that our legal blogs have changed. In the second post, Read more about Evergreen Legal Blog Posts are Dying[…]
In our last week’s post, we wrote a blog sample for corporate and employment lawyers to highlight how a professionally written legal blog article can look like. This was far from the first blog sample we’ve written: The first one was nearly three years ago, now, and covered the DUI-defense topic of SR-22 insurance. As Read more about 2 Ways Our Legal Blogs Have Changed in the Last 3 Years[…]