Aggressive advertisements in Times Square

2 Possible Themes from Google’s December Algorithm Update

Over the course of several days earlier this month, Google rolled out another update to its core algorithm. Lots of online marketing experts are calling it a major change, and have seen a lot of fluctuation in the rankings from it. However, SEO pros are still struggling to pinpoint commonalities between the sites that have Read more about 2 Possible Themes from Google’s December Algorithm Update[…]

Featured snippets leapfrog competition in SEO

How to Leapfrog Your Competition By Scoring a Featured Snippet

One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the search engine results page (SERP) are held in place by the traffic they receive because they are ranked so well. Ranking near the top of the page nets more visitors, Read more about How to Leapfrog Your Competition By Scoring a Featured Snippet[…]

Using court decisions for legal blog posts

Blog Sample – Business Litigation and Recent Court Cases

One great source for a legal blog post is a recently decided court case in your law firm’s practice area. Not only does covering the case show that you’re up-to-date on the developments in your field; it also provides a great way to effortlessly and organically drop internal links to the practice area and landing Read more about Blog Sample – Business Litigation and Recent Court Cases[…]

Google Looks at Surrounding Text for Links

Google Uses Surrounding Text to Determine Relevance in Outbound Links

At a recent Google SEO Office Hours session, Google Search guru John Mueller mentioned an interesting element of how the search engine’s algorithms work, when it comes to links. For lawyers, the phenomenon is a familiar one, seen every day in WestLaw or Lexis Nexis. Google Looks at Surrounding Text to Gauge a Link’s Relevance Read more about Google Uses Surrounding Text to Determine Relevance in Outbound Links[…]

Google can read the text in this picture of a Manhattan street

Yes, Google Can Read Text in Images

We were surprised to find not one, but several online marketing people sharing stories on social media recently about “new developments in search engine optimization.” Those developments, while interesting, are neither new nor especially important for the legal marketing field. Google Can “Read” Text in Images The big SEO development is that Google has learned Read more about Yes, Google Can Read Text in Images[…]

Hyper local SEO is a red herring for law firm marketing

Hyper Local SEO is Another Red Herring for Law Firm Marketing

There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law firms can concentrate their marketing dollars on the potential clients in their vicinity, rather than those who are far away and are less likely to pick up the phone and Read more about Hyper Local SEO is Another Red Herring for Law Firm Marketing[…]

Yellow pages legal directory lawyer marketing

Are Legal Directories Finally Dying?

We’ve been waiting for the day when legal directories finally start to get buried in the rankings for legal-related searches. While we’ve been waiting for years, it seems that the day may finally be on the horizon: Traffic is falling, innovation is stagnant, popular directories are hemorrhaging customers, and there are indications that workers are Read more about Are Legal Directories Finally Dying?[…]

Search engine optimization SEO is a lot like criminal procedure and this burrito

How SEO is Like Criminal Procedure and Mexican Food

Search engine optimization (SEO) can seem intimidating to lawyers who are making their first venture into online legal content marketing. There’s so much to think about: How many internal links should I include in a legal blog post? How should I link to a state statute? What anchor text should I use? Should I link Read more about How SEO is Like Criminal Procedure and Mexican Food[…]

Online legal content marketing can attract clients to your firm

How is the Coronavirus Changing the Way People Use the Internet?

The coronavirus has upended nearly every aspect of human life, including how search engines work and how people are using them. Most of these changes will have little effect on the field of online legal marketing, but some are creating plenty of volatility. Here’s a smattering of the things that we’re seeing, in the Age Read more about How is the Coronavirus Changing the Way People Use the Internet?[…]

Coronavirus shows strength of legal blogging

The Coronavirus Has Shown the Vitality of the Legal Blog

The coronavirus has had an impact on nearly every facet of American life, at this point. One of the things that has become vividly apparent over the past few weeks has been the lasting vitality of the legal blog. Lawyers who have kept one have become an indispensable source of reliable information on how court Read more about The Coronavirus Has Shown the Vitality of the Legal Blog[…]

Myers Freelance blog changing with the times

Where’d Our Blog Go?

Ever since October 20, 2015, we’ve published blog articles on search engine optimization (SEO) and legal content marketing on a rigidly regular basis. Then, last week, there was nothing. It was not a mistake: Ongoing changes in the SEO world have been reducing the potency of evergreen blogs, which have made up the bulk of Read more about Where’d Our Blog Go?[…]

Study tracks source of web traffic

How Much of Your Web Traffic Comes from Organic Results?

We get it: Potential clients look for law firms to hire online, and they tend to start their hunt with a search engine like Google. But how many actually turn to a search engine, first? And how do the other people end up finding a law firm to hire? Back in 2014, one study broke Read more about How Much of Your Web Traffic Comes from Organic Results?[…]