Legal Blogging and Your Reputation

Share This

Superhero silhouetteThere are numerous reasons why you should host a legal blog on your website:

  • They push you to keep up to date on the law in your area by making you research for new content on a consistent basis,
  • They make you engage with your peers, both in your region and outside of it, by finding and reading other legal blogs as you work to stay at the front of the game, helping you develop your professional network,
  • They make you sit down and think about your practice, which can lead to powerful insights that you might not have had, if you didn’t blog, and
  • They are “content rich,” using the kind of language that is normally associated with law firms in your practice, which helps your site’s overall search engine optimization (SEO), building its online prominence and reaching new clients through online marketing.

An often overlooked aspect of hosting a legal blog on your firm’s website, though, is the opportunity it gives for you to showcase your expertise and enhance your reputation as an attorney. Having your own legal blog offers you an outlet to post about developing situations in your area of law and provide insightful analysis of legal issues that potential clients care about. In the long run, this can be the greatest benefit that having a legal blog has to offer.

Here’s how it works, practically speaking.

Topical Content Shows You Are Cutting Edge

Posting topical content about recent developments in your area of the law shows how up-to-date you are in your field. By being in that front line of legal commentators, you show the world that you pay attention to what’s going on, and that you can be trusted with legal problems that are not cut-and-dried.

However, in today’s cutthroat legal market, it’s important to remember that a lot of firms are doing this. Maintaining a legal blog and keeping up with current events has become less and less about looking cutting edge, and more and more about not seeming behind the times.

Evergreen Content Connects with Lay Readers

Most of your readers – and, depending on your practice, nearly all of your potential clients – will be lay people who use the internet to research their own legal problems. Most of these research projects can be satisfied with evergreen content that synthesizes the law into easy terms that they can understand. Describing the law to someone without a legal background is not an easy thing to do. However, doing it well and answering a reader’s question will enhance your reputation as a problem solver.

How Professional Legal Blog Writers Come In

When it comes to the reputation enhancement that legal blogging brings to your firm, there’s nothing saying that it has to be you writing the content. After all, time is money, and crafting a well-written legal blog is not a billable hour. Contracting out the task of writing your legal blog to the professionals at Myers Freelance frees up your time to do what you really want to do – practice law.

Leave a Reply