If you could boil the online marketing technique of search engine optimization (SEO) down to one essential goal, it would be to rank as highly… Read More »Where You Rank in Search Results Matters – The Numbers
Unfortunately, not everyone can be an expert at everything. We all have to pick our niches, and then rely on others to do the rest.… Read More »Attorney Marketing 101: Inbound v. Outbound Marketing
In two key ways, search engine optimization (SEO) and the law are very similar: Complexity, and uncertainty. Because of this unfortunate situation, getting a clear-cut,… Read More »Search Engines are Complex Creatures
Even a quick look at legal blogs shows how important photos can be. They spice up the page, and don’t leave the reader as disappointed… Read More »The Dangers of Blog Photos
Bates v. State Bar of Arizona is the United States Supreme Court case that declared an outright ban on legal advertising unconstitutional. Before Bates was… Read More »The Beginning of Legal Advertising – Bates v. State Bar of Arizona