You’re an attorney, not a marketer. Just like you don’t expect your clients to come to the table with a full understanding of due process,… Read More »Attorney Marketing 101: Search Engine Marketing (SEM)
Not all web traffic is the same. How people come to your website determine what kind of web traffic you’re getting. Some people come to… Read More »Attorney Advertising 101: Paid and Organic Traffic
If you’re investigating online marketing to make your law firm more profitable, then you’ve come across lots of technical and marketing jargon. All of the… Read More »Attorney Marketing 101: SERP Basics
When someone gets on their computer or phone and brings up Google to do a search, what they put into the search box will have… Read More »Attorney Marketing 101: Long Tail Searches
In two key ways, search engine optimization (SEO) and the law are very similar: Complexity, and uncertainty. Because of this unfortunate situation, getting a clear-cut,… Read More »Search Engines are Complex Creatures