2 List Types: Laundry, and Subheader Stand-In
In our last blog post, we gave 4 reasons why you should consider using lists in a legal blog post. It was nothing earth shattering… Read More »2 List Types: Laundry, and Subheader Stand-In
In our last blog post, we gave 4 reasons why you should consider using lists in a legal blog post. It was nothing earth shattering… Read More »2 List Types: Laundry, and Subheader Stand-In
Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm… Read More »Competitive Keyword Advertising Reaches the Legal Field
In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of… Read More »Link Depth and the Trend Towards New Online Content
A new study looked at how blogs tend to be structured. While the data sample is small, it does suggest 2 concrete takeaways that can… Read More »Study Finds Lots of Blogs Have Basic Structural Problems
Google recently started a YouTube series where its search experts provided quick answers to simple questions about search engine optimization (SEO). The first episode dealt… Read More »Google’s New YouTube Series Got Off to a Rocky Start
Successful law firm websites and legal blogs create a strong flow of web traffic, better rankings, and a reputation for excellence that ends with clients… Read More »Backlink Fishing Expeditions and How to Respond to Them
There will come a time where you want to add a table to your law firm’s website. Whether you’re a criminal defense attorney and you… Read More »Tips for Using Tables in a Legal Blog Post
As search engines have developed, it has become far more difficult to trick them into thinking that your law firm’s website is more relevant and… Read More »How to Disavow Links and Fight the Backlink Blitz
You know that creating external links from your legal blog post is a big part of the process. You also know that the anchor text… Read More »Best Practices for Anchor Text in External Links, and Some Negative SEO
Some of our recent blog posts have discussed the resurrection of a controversy over whether Google uses click-through-rate (CTR) to rank all future queries, or… Read More »A New Wrinkle in the CTR Controversy: Google Has a Patent
Last week, we wrote about the ongoing controversy over whether click-through-rate (CTR) impacts rankings, and how we thought adaptive search concepts dissolved the dispute. Since… Read More »Google’s Statement on CTR Controversy Only Promotes Skepticism
A poorly-worded document has resurfaced and rekindled a long-standing controversy in the world of search engine optimization (SEO) concerning whether a site’s click-through-rate (CTR) in… Read More »Click-Through-Rate, Rankings, and Adaptive Search
Keyword density. It’s such a widely-known dilemma in the world of search engine optimization (SEO) that Yoast handles it in its keyword checklist that is… Read More »Is Optimal Keyword Density a Red Herring?
There’s a lot of lingo in search engine optimization (SEO) and online marketing that makes the field alienating for attorneys and lawyers. At times, it’s… Read More »Attorney Marketing 101: 4 Error Codes You Need to Know