What is an Ingrained Call-to-Action?
An ingrained call-to-action (CTA) is an alternative to the common practice of dedicating an entire paragraph to urging readers to call or contact your law… Read More »What is an Ingrained Call-to-Action?
SEO Techniques
The Q&A Format for Legal Blog Articles
There are a lot of ways you can approach a legal blog article. You could write about a recent court decision, or break down a… Read More »The Q&A Format for Legal Blog Articles
How to Leapfrog Your Competition By Scoring a Featured Snippet
One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the… Read More »How to Leapfrog Your Competition By Scoring a Featured Snippet
Blog Sample – Business Litigation and Recent Court Cases
One great source for a legal blog post is a recently decided court case in your law firm’s practice area. Not only does covering the… Read More »Blog Sample – Business Litigation and Recent Court Cases
Hyper Local SEO is Another Red Herring for Law Firm Marketing
There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law… Read More »Hyper Local SEO is Another Red Herring for Law Firm Marketing
Does Google Think It’s Beaten the Backlink Blitz?
One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO)… Read More »Does Google Think It’s Beaten the Backlink Blitz?
Using High Bounce Rates to Detect Bigger Website Issues
We’ve covered bounce rate before. That post, however, focused on the fact that a “good” bounce rate depends on the context surrounding your website. Here,… Read More »Using High Bounce Rates to Detect Bigger Website Issues
3 Reasons to Fix Broken Outbound Links in Your Legal Blog
The internet is constantly in flux. Website owners can delete their site, migrate to a new domain, delete old articles, or move them into archive… Read More »3 Reasons to Fix Broken Outbound Links in Your Legal Blog
2 List Types: Laundry, and Subheader Stand-In
In our last blog post, we gave 4 reasons why you should consider using lists in a legal blog post. It was nothing earth shattering… Read More »2 List Types: Laundry, and Subheader Stand-In
Competitive Keyword Advertising Reaches the Legal Field
Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm… Read More »Competitive Keyword Advertising Reaches the Legal Field
Link Depth and the Trend Towards New Online Content
In our last blog post, we recounted a recent study that found that lots of blogs have two basic structural problems: They have lots of… Read More »Link Depth and the Trend Towards New Online Content
Study Finds Lots of Blogs Have Basic Structural Problems
A new study looked at how blogs tend to be structured. While the data sample is small, it does suggest 2 concrete takeaways that can… Read More »Study Finds Lots of Blogs Have Basic Structural Problems