An article’s most important sentence is its title. Writers (us included) agonize over the precise wording, often crafting over a dozen different options before settling… Read More »This Title May Not Match What You Clicked On in the SERP
Several months ago, we noticed something jaw dropping. Some of our blog articles (green arrows) were appearing in the search engine results page (SERP) without… Read More »Google is Playing With the Datelines in the SERP
One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the… Read More »How to Leapfrog Your Competition By Scoring a Featured Snippet
At a recent Google SEO Office Hours session, Google Search guru John Mueller mentioned an interesting element of how the search engine’s algorithms work, when… Read More »Google Uses Surrounding Text to Determine Relevance in Outbound Links
There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law… Read More »Hyper Local SEO is Another Red Herring for Law Firm Marketing
The coronavirus has upended nearly every aspect of human life, including how search engines work and how people are using them. Most of these changes… Read More »How is the Coronavirus Changing the Way People Use the Internet?
One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO)… Read More »Does Google Think It’s Beaten the Backlink Blitz?
We reiterate, perhaps entirely too often, that search engines change on a near constant basis. Whether the alteration affects how the search engine’s algorithms find… Read More »How Google’s SERP Has Changed in 4 Years
One of the most disturbing trends in the search engine optimization (SEO) world today is the fallout from Google’s attempts to answer as many search… Read More »Zero-Click Searches and Why Law Firms Aren’t Competing Against Google
A few days ago, the Wall Street Journal published an article on how search engines, and particularly Google, work. The piece is titled “How Google… Read More »The Wall Street Journal’s Hit Piece Against Google
The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update… Read More »How BERT Can Impact Online Legal Marketing