Featured snippets leapfrog competition in SEO

How to Leapfrog Your Competition By Scoring a Featured Snippet

One of the most frustrating parts of search engine optimization (SEO) and marketing your law firm online is how websites at the top of the search engine results page (SERP) are held in place by the traffic they receive because they are ranked so well. Ranking near the top of the page nets more visitors, Read more about How to Leapfrog Your Competition By Scoring a Featured Snippet[…]

Google Looks at Surrounding Text for Links

Google Uses Surrounding Text to Determine Relevance in Outbound Links

At a recent Google SEO Office Hours session, Google Search guru John Mueller mentioned an interesting element of how the search engine’s algorithms work, when it comes to links. For lawyers, the phenomenon is a familiar one, seen every day in WestLaw or Lexis Nexis. Google Looks at Surrounding Text to Gauge a Link’s Relevance Read more about Google Uses Surrounding Text to Determine Relevance in Outbound Links[…]

Google can read the text in this picture of a Manhattan street

Yes, Google Can Read Text in Images

We were surprised to find not one, but several online marketing people sharing stories on social media recently about “new developments in search engine optimization.” Those developments, while interesting, are neither new nor especially important for the legal marketing field. Google Can “Read” Text in Images The big SEO development is that Google has learned Read more about Yes, Google Can Read Text in Images[…]

Hyper local SEO is a red herring for law firm marketing

Hyper Local SEO is Another Red Herring for Law Firm Marketing

There has long been a push for law firms to train their online marketing efforts on their local area. By focusing on local SEO, law firms can concentrate their marketing dollars on the potential clients in their vicinity, rather than those who are far away and are less likely to pick up the phone and Read more about Hyper Local SEO is Another Red Herring for Law Firm Marketing[…]

Online legal content marketing can attract clients to your firm

How is the Coronavirus Changing the Way People Use the Internet?

The coronavirus has upended nearly every aspect of human life, including how search engines work and how people are using them. Most of these changes will have little effect on the field of online legal marketing, but some are creating plenty of volatility. Here’s a smattering of the things that we’re seeing, in the Age Read more about How is the Coronavirus Changing the Way People Use the Internet?[…]

Google insinuates it has blocked negative SEO backlink schemes

Does Google Think It’s Beaten the Backlink Blitz?

One of the experts at Google, John Mueller, regularly hosts an “office hour” session on YouTube, where he fields questions from search engine optimization (SEO) professionals and other people who run a website. Some of the things that Mueller says during these relatively informal sessions, though, can seem to tip Google’s hand and reveal important Read more about Does Google Think It’s Beaten the Backlink Blitz?[…]

Google SERP December 2019

How Google’s SERP Has Changed in 4 Years

We reiterate, perhaps entirely too often, that search engines change on a near constant basis. Whether the alteration affects how the search engine’s algorithms find results that are relevant and important to the search query, or just alter how the results page looks, the impact can have real implications on your law firm’s online marketing Read more about How Google’s SERP Has Changed in 4 Years[…]

Law firms do not compete against Google yet

Zero-Click Searches and Why Law Firms Aren’t Competing Against Google

One of the most disturbing trends in the search engine optimization (SEO) world today is the fallout from Google’s attempts to answer as many search queries as possible from the search engine results page (SERP). The intent is honorable enough: Give search engine users the answers they want, as quickly as possible, whenever feasible. The Read more about Zero-Click Searches and Why Law Firms Aren’t Competing Against Google[…]

The Wall Street Journal published a hit piece against Google

The Wall Street Journal’s Hit Piece Against Google

A few days ago, the Wall Street Journal published an article on how search engines, and particularly Google, work. The piece is titled “How Google Interferes With Its Search Algorithms and Changes Your Results,” and is subtitled “The internet giant uses blacklists, algorithm tweaks and an army of contractors to shape what you see.” At Read more about The Wall Street Journal’s Hit Piece Against Google[…]

BERT helps Google better understand context in language

How BERT Can Impact Online Legal Marketing

The search engine optimization (SEO) world was all in a tizzy this past week as Google announced that it had rolled out a serious update to its core algorithm. That update is technically called Bidirectional Encoder Representations from Transformers, but has shortened to BERT because it kind of has to be and doing so does Read more about How BERT Can Impact Online Legal Marketing[…]

Google relaxes rules on H1 tags

Google Has Loosened H1 Rules, But Legal Blogging Stays the Same

The search engine optimization (SEO) world had an eyebrow-raising moment a few days ago when a Google representative admitted that the search engine’s rules on H1 tags were much more relaxed than they used to be. While relaxing the rules of online content writing is always a good thing to hear, the insinuations that come Read more about Google Has Loosened H1 Rules, But Legal Blogging Stays the Same[…]

Competitive Keyword Advertising Reaches the Legal Field

Whether you love them or hate them, lawyer referral services are showing a newfound interest in online marketing. Earlier this year, they broke Google’s algorithm for its local SEO box, forcing the search engine to tweak its system. Now, they’re engaging in some good old fashioned competitive keyword marketing. Prominent Texas Lawyer Sues Referral Service Read more about Competitive Keyword Advertising Reaches the Legal Field[…]