Online content marketers and search engine optimization (SEO) experts are nearly unanimous when they say that writers need to avoid using the passive voice in… Read More »Stop Worrying So Much About the Passive Voice in Your Content
The coronavirus has had an impact on nearly every facet of American life, at this point. One of the things that has become vividly apparent… Read More »The Coronavirus Has Shown the Vitality of the Legal Blog
We get it: Potential clients look for law firms to hire online, and they tend to start their hunt with a search engine like Google.… Read More »How Much of Your Web Traffic Comes from Organic Results?
Like the law, language is a construct of society. It evolves, ebbs, and flows with what We The People think to be the best and… Read More »The Singular “They,” as Well as “Thou” and “Thee,” in Legal Blogging
In our last blog post, we gave 4 reasons why you should consider using lists in a legal blog post. It was nothing earth shattering… Read More »2 List Types: Laundry, and Subheader Stand-In
A lot of attorneys have fallen prey to an online marketing misconception that has taken the search engine optimization (SEO) world by storm in the… Read More »Readability Scores, SEO, and Legal Blogging
It’s a well known fact that more and more people are using the internet on their phones. Statistics suggest that an estimated 58% of search… Read More »Study Shows Mobile Traffic Is Lower in the Legal Field
There have been a couple of old blog posts that we’ve published that deal with the differences between search engines. In some of those posts,… Read More »How Do You Target a Specific Search Engine for Legal Marketing?
We’ve dealt with the prevalence of mobile internet use in the past on our blog. Often, our posts deal with the most recent industry developments… Read More »The Intersection of Local and Mobile Searches
In the past, we’ve reminded attorneys that they shouldn’t neglect Bing in their online marketing efforts. While Google remains the dominant search engine in America,… Read More »Rely on Older Clientele for Your Firm? Consider Marketing on Bing
All of online legal marketing is based around one underlying assumption: People who are interested in hiring a lawyer use the internet to find one.… Read More »More People Find Lawyers Online than Through Referrals
When you use Google or another search engine to find a website, the search engine pays attention to what device you’re using to conduct the… Read More »Why You Shouldn’t Worry that 58% of Searches are on Mobile Devices